A team of customer advocacy mavens who help you discover, nurture, and engage brand ambassadors. Plus all the content strategy, design, copywriting, media production, and development you need to create captivating content—in more than 30 languages.
Can we help you build or scale your Advocacy Program?
Let's have a friendly to find out.
Scale Your Customer Advocacy Program
Starting a new customer program or looking to scale? We help you design or accelerate your advocate engagement efforts. We leverage proven inbound practices to help educate your customers and engage them in marketing activities. Some elements of our process:
- Conduct a workshop to identify your ideal brand ambassadors
- Interviews to discover what they want to accomplish and how they decide to participate in advocacy programs
- Research-based portrayal of who your advocates are
- Define strategic goals based on demand generation needs
- Establish key performance indicators (KPIs) to measure conversion rates
- Editorial calendar to help you create and promote educational content
- Help you pitch the value of customer advocacy to executives
- Support you to engage sales and services teams in recruitment
- Establish milestones based on your goals and budget
- Quarterly progress reviews
Recruit Brand Ambassadors
Perhaps your program size does not justify hiring resources to cover a variety of customer languages and time zones? We give you a hand with recruiting your brand advocates. That includes the following services:
- Define advocate journey from inactive to enthusiastic participant
- Identify the best candidates and automate recruitment workflows
- Educate your brand advocates on the benefits of your program
- Run nurture campaigns to increase advocacy adoption
- Recruit qualified candidates in more than 30 languages
- Agree on an engagement plan and track participation
- Manage your pool of advocates to avoid activity fatigue
- Train your team for in-house program management
- Optimize keywords, content, page properties, and image tags so your program can easily be found by your audience
Create Awesome Advocacy Content
You want to develop customer reference and media content globally? We support your global reach across the entire information technology stack in more than 30 languages.
- Review customer on-boarding process and create content for each step
- Educate customers about advocacy as they meet your company
- Create landing pages and calls to action to help fans self-qualify
- Discover the human impact of how customers use technology
- Start producing customer-focused content (i.e. case studies)
- Scale your content creation capacity
- Adapt your processes for multi-channel promotion
- Leverage our end-to-end process from recruitment to approval
We can produce case studies, video testimonials, social media graphics, static and animated infographics, event presentations, press releases, award nominations and any other advocacy marketing collateral you want to try out. We strive to optimize your budget by creating master content and then re-purposing it as needed.
When collaborating with Advocacy Maven, expect an extremely professional, creative, speedy, well-structured, and organized team. All this in a friendly atmosphere – I would name this business wellness. In all projects they exceeded my expectations.
I value Advocacy Maven’s demonstrated capabilities, responsiveness, flexibility and diligence.
I appreciate Advocacy Maven's professionalism. And the amazing quick service of content production at reasonable prices.
I have been working with Advocacy Maven since 2010. From inception to a mature, solid and reliable organization comprised of great professionals. The cooperation is transparent. You are always aware of the status of a specific project. And you are treated with great respect and attention. What differentiates Advocacy Maven from other agencies is their internal urge to seek perfection; to work on themselves and to master their qualifications and skills.
We have a constant flow of new leads and referrals thanks to the amazing team at Advocacy Maven. They gave us the tools and manpower we needed to build our customer reference program and a very effective content strategy.
I have worked with Advocacy Maven on a couple of projects and was impressed by their service. They have been fast in responding and delivering and the result of their work has been great. I found the team to be very reliable and knowledgeable.
Many thanks for the clear and prompt communication along the process, for being so knowledgeable of our publishing guidelines and video technical requirements; and for masterfully managing the production and post-production processes! Customers and stakeholders are really pleased with the outcome and with the video shooting experience.
case studies produced
words of final content
Are you giving testimonials for your technology vendor?
Visit our dedicated website for brand advocates.