Services for Advocacy Marketers

Scale Your Customer Advocacy Program

Starting a new customer program or looking to scale? We help you design or accelerate your advocate engagement efforts. We leverage proven inbound practices to help educate your customers and engage them in marketing activities. Some elements of our process:

• Conduct a workshop to identify your ideal brand ambassadors
• Interviews to discover what they want to accomplish and how they decide to participate in advocacy programs
• Research-based portrayal of who your advocates are
• Define strategic goals based on demand generation needs
• Establish key performance indicators (KPIs) to measure conversion rates
• Editorial calendar to help you create and promote educational content
• Help you pitch the value of customer advocacy to executives
• Support you to engage sales and services teams in recruitment
• Establish milestones based on your goals and budget
• Quarterly progress reviews

Recruit Brand Ambassadors

Perhaps your program size does not justify hiring resources to cover a variety of customer languages and time zones? We give you a hand with recruiting your brand advocates. That includes the following services:

• Define advocate journey from inactive to enthusiastic participant
• Identify the best candidates and automate recruitment workflows
• Educate your brand advocates on the benefits of your program
• Run nurture campaigns to increase advocacy adoption
• Recruit qualified candidates in more than 30 languages
• Agree on an engagement plan and track participation
• Manage your pool of advocates to avoid activity fatigue
• Train your team for in-house program management
• Optimize keywords, content, page properties, and image tags so your program can easily be found by your audience

Create Awesome Advocacy Content

You want to develop customer reference and media content globally? We support your global reach across the entire information technology stack in more than 30 languages.

• Review customer on-boarding process and create content for each step
• Educate customers about advocacy as they meet your company
• Create landing pages and calls to action to help fans self-qualify
• Discover the human impact of how customers use technology
• Start producing customer-focused content (i.e. case studies)
• Scale your content creation capacity
• Adapt your processes for multi-channel promotion
• Leverage our end-to-end process from recruitment to approval

We can produce case studies, video testimonials, social media graphics, static and animated infographics, event presentations, press releases, award nominations and any other advocacy marketing collateral you want to try out. We strive to optimize your budget by creating master content and then re-purposing it as needed.