Services for Advocacy Marketers

Scale Your Customer Advocacy Program

Starting a new customer program, or looking to scale? We help you design or accelerate your advocate engagement efforts. We leverage proven inbound practices to help educate your customers and engage them in marketing activities. Our process includes.

• Conducting a workshop to identify your ideal brand ambassadors
• Interviews to discover what they want to accomplish and how they decide to participate in advocacy programs
• Research-based portrayal of who your advocates are
• Setting SMART goals based on demand generation needs
• Establishing Key Performance Indicators to measure conversion rates
• Editorial calendar to help you create and promote educational content
• Helping you pitch the value of customer advocacy to executives
• Supporting you to engage sales and services teams in recruitment
• Establishing milestones based on your goals and budget
• Quarterly progress reviews and course correction consulting

Recruit Brand Ambassadors

Your program size does not justify hiring resources that can cover a variety of customer languages and time zones? We give you a hand with recruiting your brand advocates. Some of our capabilities include:

• Defining advocate journey from inactive to enthusiastic participant
• Identifying the best candidates and automating recruitment workflows
• Educating your brand advocates on the benefits of your program
• Running nurture campaigns to increase advocacy adoption
• Recruitment of qualified candidates in more than 30 languages
• Agreeing an engagement plan and tracking participation
• Managing your pool of advocates to avoid activity fatigue
• Training your team for in house program management
• Optimizing keywords, content, page properties, and image tags so your program can easily be found by your audience

Create Awesome Advocacy Content

You want to develop customer reference and media content globally? We support your global reach across the entire information technology stack in more than 30 languages.

• Review customer on-boarding process and create content for each step
• Educate customers about advocacy as they meet your company
• Create landing pages and calls to action to help fans self-qualify
• Discover the human impact of how customers use technology
• Start producing customer focused content. I.e. case studies.
• Scale your content creation capacity
• Adapt your processes for multi-channel promotion
• Leverage our end-to-end process—from recruitment to approval

We can produce case studies, video testimonials, social media graphics, static and animated infographics, event presentations, press releases, award nominations and any other advocacy marketing collateral you want to try out. We strive to optimize your budget by creating master content and then re-purposing and re-imagining it as needed.