Strategy and consulting. Community management.
HOW CAN ADVOCACY MAVEN HELP YOUR BUSINESS?
HELPING YOU GROW BY MOBILIZING YOUR FANS
Our advocacy mavens help you discover who your advocates are, recruit them into your program or community, expand the advocate-brand relationship to drive testimonials, amplify the reach of their voice, and motivate them to do new acts of advocacy.
Our team of community and reference managers, writers, designers, and producers, focuses exclusively on advocacy marketing in B2B enterprise tech. We understand your challenges.
We collectively speak more than thirty languages, including English, French, Spanish, Portuguese, German, Italian, Turkish, Russian, Arabic, Hebrew, Chinese, Japanese and Korean.
Some things marketing, we don't do. But Advocacy Marketing we do well, end-to-end. We launch programs, manage them, fix them, create content to fuel them, or sunset them ethically.
B2B companies who use inbound get six times more traction. In brand advocacy, inbound tools boost advocate recruitment, program engagement, events, content and activity participation.
Ready to get help with your brand advocacy program?
We want to make it easy for you! Here’s a FREE, one-time, advocacy program analysis and strategy consultation package.
First, our advocacy marketing agency will review your website, program landing pages, advocacy content that you create, and any public automation directed towards recruiting advocates. Then, we propose a custom plan of attack with your top areas of opportunity.
WHY ARE ADVOCACY MARKETING PROGRAMS IMPORTANT?
The past few years changed the way most people view work and brand interaction. 86% of employees prefer working from home, or anywhere, at least part time. That may include your employees. And the decision-makers purchasing your products or services.
- 46% of B2B decision makers turn to peers to research product or services they look to acquire on behalf of their company.
- 89% of them say testimonials enhanced their view of a business.
- 53% of global executives say that a company’s social media interactions and comms are a significant factor in reputation.
- 85% of people trust online reviews as much as peer referrals.
- 74% of consumers say WOM is key for their buying decisions.
- 86% of HR professionals think recruitment is becoming like marketing. Employer branding entering C-suite conversations.
- 86% of job seekers evaluate a company’s reputation bef. applying
- 68% of Millennials and 54% of GenX evaluate employers on social.
- 50% of candidates wouldn’t work for a company with bad rep.
- 92% of people would consider changing jobs if offered a role with a company that has excellent reputation, even for the same salary.
Prospective customers, partners, and employees will check online, above all, if your brand is worth their time or money. They will research word-of-mouth from peers and strangers alike before they meet you in person, if ever. Advocacy marketing programs will be your competitive advantage in selling and recruiting. We can help you create a strategy for your program and execute it remotely.
- deliver high-quality products and services as well as excellent lifecycle experiences.
- nurture customers, employees, partners, and contributors.
- building strong win-win relationships with your community.
As an advocacy marketing agency, we can help you build better advocacy marketing programs and fully execute them remotely. Check out our free advocacy program analysis and strategy consultation offering above. Read more FAQs >>
In many companies the term “advocacy marketing” really means “customer advocacy marketing”. As a result, those brands only focus on customer voice. Reviews, testimonials, event speakers, and referrals are the only profitable acts of advocacy for the brand.
Yes, satisfied customers are great! But so are happy employees. Because they drive your employer brand up and your hiring cost and churn down. Some of the prospects that evaluated your products and ended up choosing another product can be great advocates as well. Because they can attest to the empathy of your sales team. And they can spread the word about your people centric culture. Your partner network and resellers can boost your brand reach and your bottom line. Many companies who partner with you also partner with your competitors. And it can be very profitable to be their favorite supplier.
Advocacy programs go beyond customers and you should consider all the players in your ecosystem.
There are so many more people who can advocate for your organizations. For many tech companies, especially startups, developer advocacy can make or break capital raising efforts. Alumni advocacy can determine the rating of a school. Non profit advocacy can help raise the needed funds for a worthy cause. Word-of-mouth is ancient. Word-of-mouth occurs everywhere wether we like it or not. It’s in the fabric of human interaction. People have always talked about their experiences, emotions, and needs. Everyone your brand interacts with can be your advocate. And advocacy programs can cange the way you grow. Read more FAQs >>
Advocacy marketing programs drive brand loyalty:
A dedicated program for customer, employee, partner, or other types of advocacy, has many advantages. You can ask and receive feedback. Or you can share product news and corporate updates. You can collect innovative ideas. Or you can educate and inspire these communities. As a result, you will see increased revenue from repeat business, up-sell, and cross-sell. Or increased revenue from resellers. And last but not least, decreased costs with recruitment and retaining employees.
Advocacy marketing programs expand the reach of your brand message:
Paid media becomes more expensive and ineffective every day. Thus, brands need to look to other channels to communicate their marketing messages. That channel for a lot of brands is advocacy marketing. And for good reason. Brands see 800% more engagement on posts shared by employees, when compared to the same posts shared by official brand accounts. And they see 650% ROI for every dollar invested in influencer and advocacy marketing.
Advocacy marketing programs generate new business through referrals:
Having an army of customer, employee, and other advocates, is a goldmine. Online businesses get 60% of their sales thanks to referrals from advocates and fans. 82% of consumers proactively seek referrals from peers before making a purchasing decision. And they are more loyal to the chosen brand if they purchased based on a referral.
Advocacy marketing programs put new leads in your funnel and help close existing deals:
88% of people trust online reviews written by other customers as much as they trust guidance from personal contacts. Your advocate community can generate the reviews people look for early in their research. They can also produce the references and the case studies your sales reps need to advance the pipeline and close deals faster.
Your brand advocates support their peers, thus deflecting support costs:
According to IBM, businesses across the world spend over $1.3 trillion on 265 billion customer service calls each year. Besides that, companies spend money supporting internal requests as well. Such as routine questions employees have for the HR team, or partners have for their channel support. Advocate programs can buddy experienced customers, partners, or employees with less experienced peers. This helps the newbies through onboarding steps, thus deflecting costs from other departments. Read more FAQs >>