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Four business boosting benefits of account based customer advocacy

Ever wondered what account based customer advocacy is? Let’s explore! Account-based marketing (ABM) — targeting marketing efforts towards key accounts in an individualized way — is becoming increasingly valuable and commonplace for B2B marketers and according to Gartner it is rapidly extending enterprisewide. A few years ago, TOPO has even introduced an Account-Based Everything (ABE) framework to help companies mobilize efforts …

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