March 12, 2024

Navigating the Path to True Customer Centricity: A Guide for Global SaaS Leaders

In the world of SaaS, being proclaimed as “customer-centric” is almost a given. If you look at a company’s website, customer centricity may even be listed among their core values. However, with customer-centric initiatives scattered across different departments, each operating with its own set of goals and metrics, a coherent, company-wide customer centricity seems more…

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