March 27, 2024

Why an Account-Based Marketing Approach Increases the Effectiveness of Customer Advocacy Programs

Account-based customer advocacy is a way to prioritize high-value customers by personalizing your advocacy program for each key account, enabling you to maximize your organization’s team, time, and resources. Account-based customer advocacy is becoming increasingly valued and commonplace for B2B marketers. The same techniques can and should be applied to a customer advocacy program. It…

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