About Advocacy Maven: Customer Programs Agency

Our Story

Advocacy Maven was founded in 2013 as a customer programs agency built on a simple idea — customer relationships deserve the same strategic care as sales and marketing. What began with storytelling, testimonials, and multilingual content evolved into a full-service partner for global technology companies seeking scalable customer programs.

Over the past decade, we’ve helped more than a hundred organizations transform the way they engage customers after the sale — designing, managing, and optimizing success, community, advocacy, loyalty, and expansion programs that drive measurable growth.

Our work blends data, empathy, and execution. We believe advocacy isn’t an outcome — it’s the reward for trust well earned. From startups to global enterprises, we help teams scale that trust across every market they serve.

See our services.


As a specialized customer programs agency, we help organizations strengthen every part of their post-sale journey—from customer success, community, advocacy and loyalty programs, to expansion and retention. We also produce all the content these programs need to put in front of customers.

Our approach combines customer marketing strategy with data-driven execution, enabling global customer programs that deliver measurable results and lasting customer engagement.

Every partnership we take on is rooted in trust and transparency. We combine data-driven precision with a human approach, because strong relationships are the base of every great customer program.

Integrity & transparency

We believe in doing what’s right, not what’s convenient. From timelines to outcomes, clients always have a clear view of the process and progress.


Empathy & collaboration

Listening deeply is where every great program begins. We meet teams where they are, align around shared goals, and build solutions that feel personal, not prescriptive.


Excellence & accountability

We hold ourselves to the same standards we help our clients achieve. Every deliverable, insight, and interaction reflects our commitment to quality and long-term results..

As a services provider, Advocacy Maven partners with leading advocacy, community, and engagement platforms to help companies design, manage, and scale customer programs. Our expertise spans customer success, community, advocacy, loyalty, and expansion programs, enabling organizations to deliver measurable post-sale customer engagement and sustainable growth across global markets.

Influitive customer advocacy and community platform logo, Advocacy Maven technology partner
SlapFive customer advocacy, references, and referrals automation logo
Base customer advocacy and community platform logo, Advocacy Maven technology partner
Trusted customer and partner advocacy platform logo
ReferenceEdge customer reference management platform logo, Advocacy Maven technology partner
Upland customer references platform logo
Khoros community platform logo, Advocacy Maven technology partner
Higher Logic community platform logo
Gainsight customer success platform logo, Advocacy Maven technology partner
Gradual community and events platform logo
HubSpot CRM platform logo, Advocacy Maven technology partner
Salesforce CRM platform logo

Strategy, execution, and trust, built into every customer program.

As a customer programs agency, we embed within your team to design, manage, and scale customer success, community, advocacy, loyalty, and expansion programs. From strategy and frameworks to multilingual execution and measurable results—we connect people, process, and platforms to help you grow.

Advocacy Maven customer programs agency consultants collaborating on B2B success, community, advocacy, loyalty, and expansion strategies.

Our team of consultants, writers, designers, and program managers focuses exclusively on B2B customer programs—covering success, community, advocacy, loyalty, and expansion. We understand your challenges from real experience.

Advocacy Maven customer programs agency coordinating multilingual content and customer stories with regional partners across 30+ languages.

We deliver customer programs in more than 30 languages through trusted regional partners and in-house editors. From Arabic to Turkish, every message, asset, and story is adapted with precision, cultural accuracy, and local relevance.

Advocacy Maven customer programs agency integrating people, data, and performance to deliver complete end-to-end program management.

We manage customer programs end to end. From strategy, setup, and content creation to platform management and analytics. Our work blends data, creativity, and collaboration to deliver impact.

Advocacy Maven customer programs agency illustrating measurable growth and proven results through strategic customer advocacy and engagement programs

With 12+ years of experience and 5,000+ customer programs assets created, we’ve supported over 100 companies worldwide. Every engagement delivers measurable outcomes, trusted stories, and lasting growth.


Client testimonial image of Brent Knibbe, Customer Success Manager at Influitive, sharing his experience with Advocacy Maven, a customer programs agency that helps companies design, manage, and scale customer success, community, advocacy, loyalty, and expansion programs.
Client testimonial image of Dean Shaw, Customer Advocacy Lead at Genesys, sharing his experience working with Advocacy Maven, a customer programs agency helping companies design, manage, and scale customer success, community, advocacy, loyalty, and expansion programs
Client testimonial image of Dimitri Dolgusin, Senior Customer Marketing Manager at Oracle, sharing his experience working with Advocacy Maven, a customer programs agency helping companies design, manage, and scale customer success, community, advocacy, loyalty, and expansion programs.
Client testimonial image of Shannon Drew, Customer Experience Designer at AgentSync, sharing her experience working with Advocacy Maven, a customer programs agency helping companies design, manage, and scale customer success, community, advocacy, loyalty, and expansion programs.
Client testimonial image of Jannita Damian, Senior Director of Professional Learning Communities at PowerSchool, sharing her experience with Advocacy Maven, a customer programs agency helping companies design, manage, and scale customer success, community, advocacy, loyalty, and expansion programs.
Client testimonial image of Donna Amaral, Customer Engagement Manager at Broadcom, sharing her experience working with Advocacy Maven, a customer programs agency helping companies design, manage, and scale customer success, community, advocacy, loyalty, and expansion programs.
Client testimonial image of Christie Avila, Loyalty Program Manager at CrowdStrike, sharing her experience working with Advocacy Maven, a customer programs agency helping companies design, manage, and scale customer success, community, advocacy, loyalty, and expansion programs.