WORD-OF-MOUTH IS THE FABRIC OF DOING BUSINESS

Power-up your advocacy program to boost growth and influence!

We use storytelling, video, and design to reveal how you are putting people at the center of your brand experience.

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We help you grow by celebrating people

At the core of our business are your clients, your employees, and your partners. These professionals are modern-day heroes who make the world a better place. They create and innovate, build impactful solutions, make technologies and research available globally, solve real problems, and create positive experiences. 

We help you celebrate them and spotlight their success with the help of our equally amazing advocacy heroes. We recruit, onboard, conduct interviews, manage communities, design amazing content, and bring positive experiences and impactful stories to light.

Power-up your advocacy program by celebrating people!

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We mix skill and magic to execute your vision

Our goal is to capture and highlight the positive experience your customers have with your company, products, or services, and communicate it in ways that can create market and selling impact.

For that we have built a team of strategists, marketers, journalists, designers, video producers, linguists, and community managers. We navigate advocate requirements, language barriers, legal approvals, and branding guidelines. We execute with passion and experience to empower your advocacy program.

Power-up your advocacy program with creativity!

We speak the same language as your advocates

Our HQ is in Europe and our team is 100% remote. This allows us to hire the best creatives and meet your needs and those of your advocates. We have flexibility in the hours we chose to work, and where do we decide to work from, so we can be there for your team from Shanghai to Sidney, from Singapore to Sao Paulo, from Stockholm to Silicon Valley.

We collectively speak more than thirty languages, including English, French, Spanish, Portuguese, German, Italian, Turkish, Russian, Arabic, Hebrew, Chinese, Japanese, and Korean.

Power-up your advocacy program with personalization!

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Some of the stories we had the privilege to tell:

Power-up your advocacy program with addon skills

Program Strategy

Understand the overall business goals and the lines of business that your program will support and set relevant metrics.

Tools and Software

Find the right tools for advocate recruitment, managing the community, and supporting reference, speaker, and review requests.

Advocate Recruitment

Find internal nominators, build relationships, establish recruitment flows, educate stakeholders, recruit the advocates you need.

Internal Support

Manage your advocate database or community, prioritize internal requests, coordinate activities, review impact.

Events Support

Staff a physical or virtual booth to introduce your program, enroll advocates, interview during event, produce video.

Advocacy Content

Case studies, videos, infographics, blogs, PowerPoint decks, award nominations, datasheets, press releases and more.

Advocacy marketing, also known as brand advocacy program, is a above all marketing strategy. It focuses on finding your satisfied customers, your engaged employees, and your trusted partners. Or your developers, advisers, alumni, or donors. The goal of advocacy marketing is to spot the positive experience your advocates have with your company, products, or services. And then communicate it in ways that can create market and selling impact. As a result, advocacy marketing practices boost your brand reach and business outcomes
 
Your advocacy marketing efforts should be established on your brand’s ability to:
  • deliver high-quality products and services as well as excellent lifecycle experiences.
  • nurture customers, employees, partners, and contributors.
  • building strong win-win relationships with your community.

As an advocacy marketing agency, we can help you build better brand advocacy programs. Check out our free advocacy program analysis and strategy session offer. Read more FAQs >>

Advocacy programs go beyond customers. 

In many companies the term “advocacy marketing” really means “customer advocacy marketing”. As a result, those brands only focus on customer voice. Reviews, testimonials, event speakers, and referrals are the only profitable acts of advocacy for the brand. 

Yes, satisfied customers are great! But so are happy employees. Because they drive your employer brand up and your hiring cost and churn down. Some of the prospects that evaluated your products and ended up choosing another product can be great advocates as well. Because they can attest the empathy of pushy sales team. And they can spread the word about your people centric culture. Your partner network and resellers can boost your brand reach and your bottom line. Many companies who partner with you, also partner with your competitors. And it can be very profitable to be their favorite supplier. 

Consider all the players in your ecosystem. 

There are so many more people who can advocate for your organizations. For many tech companies, especially startups, developer advocacy can be a deal breaker. And having enthusiastic developers (some of them even volunteering their time) can make or break a capital raising run. Alumni advocacy can determine the rating of a school. Volunteer advocacy can help raise the needed funds for a worthy cause. And political advocacy can get a president elected. Word-of-mouth is ancient. Word-of-mouth occurs everywhere. It’s in the fabric of human interaction. People have always talked about their experiences, emotions, and needs. Everyone your brand interacts with, can be your advocate. Read more FAQs >>

Advocacy marketing has considerable overlap with some of your other programs. For example, they overlap with your loyalty programs. And references, referrals, social media, community management, customer success, and even client support. Of course. All these programs work your engaged employees, trusted partners, valued customers, proactive developers.
 
The challenge in many organizations though, is that all these programs sit in different lines of business. Different leaders, with different visions, measure the KPIs with different yardsticks. Confusion abounds. It’s difficult to extract a clear view of results or put a consistent message out to your audience. And often, the people you need to have on your side, your internal and external fans, receive too many asks. So, they start disliking the experience.
 
Your advocacy marketing program can be an overarching blueprint. 
You can achieve higher marketing ROI by focusing your resources on a common goal. You decide the targets for word-of-mouth and the actions internal departments must take to contribute. Your advocacy marketing program pulls resources together in a single vision. 
 
Your advocacy marketing program defines:
– the strategy for nurturing valued relationships,
– and a vision for reaping the benefits of those relationships.
 
Some of your results to track during your program lifecycle:
– customer loyalty index for advocates vs non-advocates,
– customer lifecycle value for advocates vs non-advocates ,
– referrals, references, reviews,
– success stories created to fill your pipeline. 

As an advocacy marketing agency, we can help you set that vision. Check out our free advocacy program analysis and strategy offer.

Advocacy marketing programs drive brand loyalty:

A dedicated program for customer, employee, partner, or other types of advocacy, has many advantages. You can ask and receive feedback. Or you can share product news and corporate updates. You can collect innovative ideas. Or you can educate and inspire these communities. As a result, you will see increased revenue from repeat business, up-sell, and cross-sell. Or increased revenue from resellers. And last but not least, decreased costs with recruitment and retaining employees.

Advocacy marketing programs expand the reach of your brand message:

Paid media becomes more expensive and ineffective every day. Thus, brands need to look to other channels to communicate their marketing messages. That channel for a lot of brands is advocacy marketing. And for good reason. Brands see 800% more engagement on posts shared by employees, when compared to the same posts shared by official brand accounts. And they see 650% ROI for every dollar invested in influencer and advocacy marketing.

Advocacy marketing programs generate new business through referrals:

Having an army of customer, employee, and other advocates, is a goldmine. Online businesses get 60% of their sales thanks to referrals from advocates and fans. 82% of consumers proactively seek referrals from peers before making a purchasing decision. And they are more loyal to the chosen brand if they purchased based on a referral.

Advocacy marketing programs put new leads in your funnel and help close existing deals:

88% of people trust online reviews written by other customers as much as they trust guidance from personal contacts. Your advocate community can generate the reviews people look for early in their research. They can also produce the references and the case studies your sales reps need to advance the pipeline and close deals faster.

Your brand advocates support their peers, thus deflecting support costs:

According to IBM, businesses across the world spend over $1.3 trillion on 265 billion customer service calls each year. Besides that, companies spend money supporting internal requests as well. Such as routine questions employees have for the HR team, or partners have for their channel support. Advocate programs can buddy experienced customers, partners, or employees with less experienced peers. This helps the newbies through onboarding steps, thus deflecting costs from other departments. Read more FAQs >>

Advocacy Maven can power-up your advocacy program with marketing strategies that identify your customer, employee, and partner fans. Then we enroll them in advocating for your brand, product, or cause, thus boosting your reach and results.
 
In our full-service advocacy marketing agency capacity, Advocacy Maven specializes in:
– launching advocacy programs,
– recruiting and onboarding advocates,
– managing advocate communities,
– telling stories of customer success in case studies, blogs, videos, etc.,
– referral driven lead generation,
references, reviews, surveys, analyst relations, event speaking, press interviews.
 
Thus, we differentiate from digital marketing agencies who focus on web design, PPC, SEO, SMM, and ads. Read more FAQs >>
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