About us
We turn your happy customers, employees, partners, and fans into your best marketing tool.
Our Story
Mission
Values
Our Story
Advocacy Maven was founded in 2013 when a tech localization entrepreneur and a customer advocacy professional decided to join forces. We believed that customers were an underutilized force in business growth.
In the early years we focused on creating case studies, animated and live video testimonials, and other marketing content, putting the customer’s voice at the forefront. As the B2B tech landscape started recognizing the value of customer advocacy programs, we knew Advocacy Maven had more to offer.
Our collective experience equipped us with the skills to design customer journeys, manage communities, and support software implementation. We help businesses nurture and leverage their customer advocates, fostering harmonious relationships that encouraged growth on both sides.
In the last decade, Advocacy Maven has evolved from a content creator to a full-fledged provider of customer advocacy, community engagement and journey design services. We’ve helped more than 100 tech companies build, manage, and grow their customer base—going beyond transactional relationships to form truly impactful connections.
Mission
Our goal is to spotlight organizations that deliver ethical and exemplary experiences to their employees, partners, and customers, thus promoting a culture of excellence, collaboration, and mutual success in the global marketplace. We believe that brand advocacy and vibrant communities are the cornerstone of dialogue, serving as platforms where voices are heard and relationships built.
Values
Why choose us
Specialized
Our team of community and reference managers, writers, designers, and producers, focuses exclusively on advocacy and community marketing for B2B. We understand your challenges.
Multilingual
We collectively speak more than thirty languages, including English, French, Spanish & Portuguese for EU and LATAM, German, Italian, Turkish, Arabic, Romanian, Hebrew, Chinese, Japanese and Korean.
Full-service
We manage advocacy and community programs end-to-end. From strategy and launch, software management, outsourcing or staffing, to fixing or revamping, and create all types of content to fuel the programs.
Inbound
B2B companies who use inbound get six times more traction. In brand advocacy and communities, inbound tools boost recruitment, program engagement, event attendance, content and activity participation.
Technologies we can work with to support your programs:
