Video testimonials capture your customer success stories and present them to your audience in an interactive and engaging format that serves as a powerful sales and marketing tool. When your prospects can match a face with a positive review, their interest and curiosity peak as their trust and confidence in your product and brand gets …

Remote Video Testimonials. Is “Action!” over Zoom the New Normal of Advocacy? Read More »

Great customer stories and video testimonials are the engine behind most marketing efforts today. Social proof is key to generating brand awareness and a best practice for moving prospects through the funnel. By empowering customer advocates to speak on your behalf, your audience will trust it more. And you can show your prospects that you …

Professional Video Testimonials Production Process and Costs Read More »

Almost every business today relies on the efficient promotion of its product or services. We know, content is king. And one of the most relevant and entertaining content formats is, without a doubt, video marketing. In fact, a recent survey conducted by Wyzowl reveals that 85% of businesses use video as a marketing tool. Video …

Video Testimonials Production Software: A Marketer’s Perspective Read More »

Business relationships are built on more than just contractual agreements and financial obligations. They rely on trust and human connection. That’s why before making a purchasing decision people tend to look for testimonials and reviews to see if the company is trustworthy. In older posts, we established that customer testimonial videos are one of the …

12 Persuasive Video Testimonial Examples We Love and Why Read More »

If you’ve been in content marketing for a while, or just since yesterday, I’m sure this is no news to you: customer testimonial videos are one of the most effective pieces of content out there. They allow prospects to see beyond your datasheets into the world of your existing clients. All you have to do …

Capturing Genuine Emotion and Authentic Experience in Video Interviews Read More »

There used to be a time when English websites comprised almost all of internet. But as customers become more educated, experience becomes more important, and personalization is key for a good customer experience. So, websites started to address individual needs in local language. Today just 25% of the internet is English with French, German, Spanish, …

Multilingual Customer Advocacy Programs (External Guest Blog) Read More »