D.R.E.A.M. TO SUCCEED
- Discover who your advocates are. Use landing pages, explainers, and chat bots to spark interest and educate your audience.
- Recruit at scale using proven inbound tools: content, context, conversations, celebrations, and calls to action.
- Expand the relationship you have with your advocates using community software, video training, playbooks, and gamification.
- Amplify the messages your advocates share with their networks. Social media listening tools can help you discover organic mentions and celebrate advocate achievements.
- Motivate them to use enthusiasm towards activities that support your goals, such as case studies, video testimonials, guest blogs and product feedback.
Ready to get some help with your brand advocacy program?
We want to make it easy for you with a FREE, one-time, advocacy program analysis and strategy consultation package.
Our advocacy mavens will review your website, program landing pages, advocacy content that you create, and any public automation directed towards recruiting advocates. Then we present to you a custom plan of attack with your top areas of opportunity. No strings attached.
HELPING YOU GROW BY MOBILIZING YOUR FANS
Our advocacy mavens help you discover who your advocates are, recruit them into your program or community, expand the advocate-brand relationship to drive testimonials, amplify the reach of their voice, and motivate them to do new acts of advocacy.
Our team of community and reference managers, writers, designers, and producers, focuses exclusively on advocacy marketing in B2B enterprise tech. We understand your challenges.
We collectively speak more than thirty languages, including English, French, Spanish, Portuguese, German, Italian, Turkish, Russian, Arabic, Hebrew, Chinese, Japanese and Korean.
Some things marketing, we don't do. But Advocacy Marketing we do well, end-to-end. We launch programs, manage them, fix them, create content to fuel them, or sunset them ethically.
B2B companies who use inbound get six times more traction. In brand advocacy, inbound tools boost advocate recruitment, program engagement, events, content and activity participation.
Advocacy marketing, also known as brand advocacy program, is a above all marketing strategy. It focuses on finding your satisfied customers, your engaged employees, and your trusted partners. Or your developers, advisers, alumni, or donors. The goal of advocacy marketing is to spot the positive experience your advocates have with your company, products, or services. And then communicate it in ways that can create market and selling impact. As a result, advocacy marketing practices boost your brand reach and business outcomes.
- deliver high-quality products and services as well as excellent lifecycle experiences.
- nurture customers, employees, partners, and contributors.
- building strong win-win relationships with your community.
Advocacy programs go beyond customers.
In many companies the term “advocacy marketing” really means “customer advocacy marketing”. As a result, those brands only focus on customer voice. Reviews, testimonials, event speakers, and referrals are the only profitable acts of advocacy for the brand.
Yes, satisfied customers are great! But so are happy employees. Because they drive your employer brand up and your hiring cost and churn down. Some of the prospects that evaluated your products and ended up choosing another product can be great advocates as well. Because they can attest the empathy of pushy sales team. And they can spread the word about your people centric culture. Your partner network and resellers can boost your brand reach and your bottom line. Many companies who partner with you, also partner with your competitors. And it can be very profitable to be their favorite supplier.
Consider all the players in your ecosystem.
There are so many more people who can advocate for your organizations. For many tech companies, especially startups, developer advocacy can be a deal breaker. And having enthusiastic developers (some of them even volunteering their time) can make or break a capital raising run. Alumni advocacy can determine the rating of a school. Volunteer advocacy can help raise the needed funds for a worthy cause. And political advocacy can get a president elected. Word-of-mouth is ancient. Word-of-mouth occurs everywhere. It’s in the fabric of human interaction. People have always talked about their experiences, emotions, and needs. Everyone your brand interacts with, can be your advocate. Read more FAQs >>
Your advocacy marketing program can be an overarching blueprint.
As an advocacy marketing agency, we can help you set that vision. Check out our free advocacy program analysis and strategy offer.
Advocacy marketing programs drive brand loyalty:
A dedicated program for customer, employee, partner, or other types of advocacy, has many advantages. You can ask and receive feedback. Or you can share product news and corporate updates. You can collect innovative ideas. Or you can educate and inspire these communities. As a result, you will see increased revenue from repeat business, up-sell, and cross-sell. Or increased revenue from resellers. And last but not least, decreased costs with recruitment and retaining employees.
Advocacy marketing programs expand the reach of your brand message:
Paid media becomes more expensive and ineffective every day. Thus, brands need to look to other channels to communicate their marketing messages. That channel for a lot of brands is advocacy marketing. And for good reason. Brands see 800% more engagement on posts shared by employees, when compared to the same posts shared by official brand accounts. And they see 650% ROI for every dollar invested in influencer and advocacy marketing.
Advocacy marketing programs generate new business through referrals:
Having an army of customer, employee, and other advocates, is a goldmine. Online businesses get 60% of their sales thanks to referrals from advocates and fans. 82% of consumers proactively seek referrals from peers before making a purchasing decision. And they are more loyal to the chosen brand if they purchased based on a referral.
Advocacy marketing programs put new leads in your funnel and help close existing deals:
88% of people trust online reviews written by other customers as much as they trust guidance from personal contacts. Your advocate community can generate the reviews people look for early in their research. They can also produce the references and the case studies your sales reps need to advance the pipeline and close deals faster.
Your brand advocates support their peers, thus deflecting support costs:
According to IBM, businesses across the world spend over $1.3 trillion on 265 billion customer service calls each year. Besides that, companies spend money supporting internal requests as well. Such as routine questions employees have for the HR team, or partners have for their channel support. Advocate programs can buddy experienced customers, partners, or employees with less experienced peers. This helps the newbies through onboarding steps, thus deflecting costs from other departments. Read more FAQs >>