Everything you need to know about Customer Advocacy Marketing

As a specialized Customer Advocacy Marketing agency we interact every day with multiple programs of different sizes, in different regions. We capture the most common challenges our clients have in scaling, budgeting, recruiting advocates or engaging stakeholders and share with you their solutions.

Diana Gabroveanu

Diana runs the creative and strategy team that gives our clients the fuel they need to start a new program. She has 15 years of customer advocacy experience - from program design and deployment to positioning strategies and engaging communities. Diana is a HubSpot and Influitive certified consultant.

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What Are Customer Testimonial Videos and Where to Use Them?

In today’s fast-paced, busy and digitally dependent world, brands are constantly competing over producing quality content that cuts through the noise, stands out and entertains. But with human attention span shortening over decades, it becomes critical for content to also be immediately relatable.  Customer testimonial videos are a great way to capture the attention of your …

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How UGC is Changing Customer Advocacy Video Testimonials

Video testimonials help put a face to a brand’s customer base, making these reviews relatable. They provide visual cues that evoke emotions that text messages can only dream of. Videos lower bounce rates, improve SEO ranking, add a human element back into the world wide web, and attract site visitors better than any other content. …

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Boost Customer Advocacy Programs with Inbound Marketing

You already use inbound marketing tactics to attract, engage, and delight customers. Now, learn how you can continue delighting them by enlisting them as sales and marketing allies. Inbound marketing is a must-have for most modern organizations, but you might not realize it can have powerful benefits outside of lead generation. In this post, we’ll …

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10 Expert Tips to Start a Customer Advocacy Marketing Program

Customer success stories are one of the most powerful tools in a marketeer’s arsenal, whether they come in the form of anecdotal reviews, case studies, event presentations, infographics, videos or podcast interviews. Satisfied users are the best source of inspiration for existing customers to make the most of their purchase, become more loyal to the …

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Why Case-Studies Rule the Empowered Customer Economy

In the empowered customer economy we live through our gadgets. My phone is my assistant, my calendar and map, my camera and photo album, my library, my shopping list and my credit card. It’s the nurse that checks my heart rate, the consultant who finds me a job. It is my personal trainer, my real …

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5 Colleagues to Involve in Starting a Customer Advocacy Program

Customer advocates are critical allies for any enterprise. Investing in them can provide immense value to your company: they create buzz on your behalf, spend more of their budget with you, are more loyal, and have the ability to influence purchase decisions within their own organization. Reasons for Starting a Customer Advocacy Program Customer advocates …

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