Diana Gabroveanu

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Four business boosting benefits of account based customer advocacy

Ever wondered what account based customer advocacy is? Let’s explore! Account-based marketing (ABM) — targeting marketing efforts towards key accounts in an individualized way — is becoming increasingly valuable and commonplace for B2B marketers and according to Gartner it is rapidly extending enterprisewide. A few years ago, TOPO has even introduced an Account-Based Everything (ABE) framework to help companies mobilize efforts …

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Remote Video Testimonials. Is “Action!” over Zoom the New Normal of Advocacy?

Video testimonials capture your customer success stories and present them to your audience in an interactive and engaging format that serves as a powerful sales and marketing tool. When your prospects can match a face with a positive review, their interest and curiosity peak as their trust and confidence in your product and brand gets …

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Professional Video Testimonials Production Process and Costs

Great customer stories and video testimonials are the engine behind most marketing efforts today. Social proof is key to generating brand awareness and a best practice for moving prospects through the funnel. By empowering customer advocates to speak on your behalf, your audience will trust it more. And you can show your prospects that you …

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Video Testimonials Production Software: A Marketer’s Perspective

Almost every business today relies on the efficient promotion of its product or services. We know, content is king. And one of the most relevant and entertaining content formats is, without a doubt, video marketing. In fact, a recent survey conducted by Wyzowl reveals that 85% of businesses use video as a marketing tool. Video …

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12 Persuasive Video Testimonial Examples We Love and Why

Business relationships are built on more than just contractual agreements and financial obligations. They rely on trust and human connection. That’s why before making a purchasing decision people tend to look for testimonials and reviews to see if the company is trustworthy. In older posts, we established that customer testimonial videos are one of the …

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Capturing Genuine Emotion and Authentic Experience in Video Interviews

If you’ve been in content marketing for a while, or just since yesterday, I’m sure this is no news to you: customer testimonial videos are one of the most effective pieces of content out there. They allow prospects to see beyond your datasheets into the world of your existing clients. All you have to do …

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Multilingual Customer Advocacy Programs (External Guest Blog)

There used to be a time when English websites comprised almost all of internet. But as customers become more educated, experience becomes more important, and personalization is key for a good customer experience. So, websites started to address individual needs in local language. Today just 25% of the internet is English with French, German, Spanish, …

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6 Proven Steps for Producing Video Testimonials that Boost Sales and Marketing

On the fence about producing customer testimonial videos? Wondering if the hassle and the consistent spend are really worth it? Stop wondering and start doing!  Humans are social beings; and we are hardwired to crave approval, belonging, and third-party validation. In business, acquiring that validation happens over the internet, at the touch of a button …

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What Are Customer Testimonial Videos and Where to Use Them?

In today’s fast-paced, busy and digitally dependent world, brands are constantly competing over producing quality content that cuts through the noise, stands out and entertains. But with human attention span shortening over decades, it becomes critical for content to also be immediately relatable.  Customer testimonial videos are a great way to capture the attention of your …

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