Diana Gabroveanu

Embracing Communities and Advocacy over Marketing Automation: Why Communities and Advocacy Outshine Automated Nurturing

A big shift is taking place from prospect nurturing via marketing automation to the nurturing of communities, since purchasing behaviors have changed drastically. Let’s explore how a more human-centric approach can not only transform your marketing strategy but also deepen the relationships with your audience. This is an infographic by Diana Gabroveanu, founder of the…

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How 6 Major Brands Are Taking Community Management to the Next Level

Have you thought about which business benefits you want to gain from your brand community? Perhaps it’s better publicity? Increased sales? More innovation? Improved brand image? Increased customer retention and loyalty? Lower marketing costs? Or maybe enhanced customer support? Whatever your business priorities, it’s important to shape the management of your community accordingly. Here’s how…

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Why an Account-Based Marketing Approach Increases the Effectiveness of Customer Advocacy Programs

Account-based customer advocacy is a way to prioritize high-value customers by personalizing your advocacy program for each key account, enabling you to maximize your organization’s team, time, and resources. Account-based customer advocacy is becoming increasingly valued and commonplace for B2B marketers. The same techniques can and should be applied to a customer advocacy program. It…

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Communities and Advocacy Outperform Marketing Automation: Focusing on Humans in the Age of AI

In the fast-changing world of digital marketing, I’m seeing a big shift from traditional prospect nurturing via marketing automation to the nurturing of communities—customer-only communities, or prospects and customers interested in niche topics, brought together by solution vendors that want to position themselves as thought leaders. The way people purchase products and services has changed…

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Customer Programs on a Stack – SaaS Vendors Deep Dive

The acquisition of Influitive by Jigsaw Interactive late December 2023 created a lot of discussion within the customer advocacy community. This move, accompanied by significant RIFs that impacted advocacy thought leaders, notable service level reductions and steep price hikes, has many Influitive customers exploring options before their next renewal. Understanding your need for information, we…

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