Jennifer Susinski

Silencing the Internal Badvocate: A Guide to Championing Your Customers

Unlock your customer advocacy potential: learn the top 10 mistakes to avoid and elevate your customer relationships! From ignoring feedback to lacking empathy, master the art of customer advocacy and cultivate trust and respect. This is an infographic by Jennifer Susinski, member of the Advocacy Mavens Coalition. The Advocacy Mavens Coalition is an association of…

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Advocacy over Advertisements: Unleashing the Power of Customer Influence in Today’s Market

In today’s fiercely competitive market, businesses are constantly seeking innovative strategies to stand out from the crowd and capture the attention of consumers. While traditional marketing tactics have long been the cornerstone of many companies’ strategies, there’s a relatively new approach gaining momentum—one that puts the power of the customer front and center: customer advocacy.…

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Top Tips to Become Truly Customer-Centric

Jump into this infographic to unlock true customer centricity! 🌟 Infuse your organization with a customer-centric mindset and thrive! Related blog – Listen Up: The Power of Customer-Centricity in Today’s Market. Act now and elevate your business with customer-centricity! This is an infographic by Jennifer Susinski, member of the Advocacy Mavens Coalition. The Advocacy Mavens…

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Listen Up: The Power of Customer-Centricity in Today’s Market

American Customer Satisfaction Index (ACSI) data indicates a concerning trend in that customer satisfaction is declining. This is attributed to evolving customer expectations, which demand seamless experiences surpassing current business offerings. Additionally, heightened competition in saturated markets may prompt cost-cutting measures, impacting service quality. Furthermore, traditional survey methods are becoming less effective due to survey…

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Turning Detractors into Champions: Embracing the Power of Opposition

The lifeblood of any thriving business is customer feedback, serving as a compass guiding strategic decisions and fueling continuous improvement. In today’s hypercompetitive market, where customer preferences evolve rapidly, harnessing feedback has become imperative for sustaining growth and fostering customer loyalty. Customer feedback offers invaluable insights into product performance, service quality, and overall customer satisfaction,…

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Unraveling the Long-Term Impact: The Consequences of Laying Off Customer Marketing Professionals

In today’s dynamic business landscape, the role of Customer Marketing stands as a cornerstone for organizational success. However, amidst the evolving complexities of customer engagement and the intricate interactions of various marketing channels, measuring the true impact of Customer Marketing (CM) initiatives remains a formidable challenge. In this uncertain terrain, the presence of a seasoned…

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Reduce Customer Churn, Drive Growth, and Acquire New Logos with Customer Advocacy

Customers have higher expectations and prefer a personalized experience. Gone are the days when a generic campaign will get the job done. Companies taking on a customer-centric approach are excelling. Deloitte research found that customer-centric companies were 60% more profitable compared to ones that aren’t.  If this statement has you wondering how we get from…

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The Voice of the Customer: Driving Business Growth and Customer Satisfaction

The Voice of the Customer (VoC) is critical across various business functions as it provides invaluable insight into customer preferences, needs, and expectations. It is also the single greatest gift a customer can provide back to you while on their journey. Now let it serve as a guiding force across all business functions, facilitating customer-centric…

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