Jennifer Susinski

Advocacy over Advertisements: Why Prioritizing Advocacy over Traditional Marketing Can Offer Strong Benefits

Discover how leveraging the voices of satisfied customers builds trust, loyalty, and authenticity, setting your brand apart in an era of ad fatigue and skepticism. It’s not just about making a sale—it’s about cultivating a community of brand enthusiasts who champion your products and services, driving sustainable growth and competitive advantage. This is an infographic…

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Driving Customer-Centric Culture: The Imperative Role of Executive Support in Customer Advocacy Programs

Creating a truly customer centric customer advocacy program built around community and value, is something really special companies can give back to their customers. Entering this journey with the knowledge that customer advocacy is the additional value a company can provide their customers is step one. Knowing that all customers will have different timelines on…

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Beyond Nice: Elevating Customer Advocacy from Luxury to Necessity to Increase your Return on Investment (ROI)

Have you ever stopped to think about the benefits of retaining current customers rather than trying to fill the top of your funnel with new leads? Retaining current customers through advocacy is often more cost-effective than securing new ones for several reasons, which leads to why partnering with customers through value-led collaboration is crucial. Continuing…

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Soft Skills: The Secret Sauce of Customer Satisfaction and Advocacy Leadership

Soft skills are essential in customer-facing roles as they greatly influence customer satisfaction and overall experience. Here are some of the top soft skills required: CommunicationClear and effective communication is crucial for understanding customer needs, conveying information accurately, and resolving issues promptly. EmpathyThe ability to understand and empathize with customers’ perspectives, feelings, and concerns is…

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Mastering Advocacy and Customer Marketing with Augmented Staff: 10 Essential Strategies for Success

Elevate your customer advocacy and marketing game with these top 10 tips. Define clear objectives and embrace specialized skill sets while fostering collaboration and robust data practices. Harness technology, prioritize customer-centricity, and continuously evaluate for unparalleled success in your marketing efforts. This is an infographic by Jennifer Susinski, member of the Advocacy Mavens Coalition. The…

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Navigating Modern Marketing: The Strategic Imperative of Workforce Augmentation

In today’s fast-paced world of modern marketing, staying ahead of the curve demands agility, innovation, and adaptability. With the advent of technology and evolving consumer behaviors, businesses are increasingly turning to workforce augmentation strategies to enhance their marketing efforts. By supplementing in-house teams with external resources such as freelancers, consultants, and specialized agencies, companies empower…

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Silencing the Internal Badvocate: A Guide to Championing Your Customers

Unlock your customer advocacy potential: learn the top 10 mistakes to avoid and elevate your customer relationships! From ignoring feedback to lacking empathy, master the art of customer advocacy and cultivate trust and respect. This is an infographic by Jennifer Susinski, member of the Advocacy Mavens Coalition. The Advocacy Mavens Coalition is an association of…

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