Lauren Turner

Navigating the Path to True Customer Centricity: The Elements of a Customer Centricity Audit

Conducting a customer centricity audit with the help of an external consultant can provide the insights and guidance needed to align efforts, enhance the customer experience, and drive sustainable growth. Discover the key areas of an effective customer centricity audit in this infographic. This is an infographic by Lauren Turner, member of the Advocacy Mavens…

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Advocating for Your Value: A Guide for Customer Marketing and Advocacy Professionals

You know the proverb “The cobbler’s kids have no shoes?” It’s a classic one that illustrates the phenomenon where professionals are so busy providing services to others that they neglect to provide the same service to their own family or themselves. It’s a spot-on analogy for customer marketing and advocacy professionals. CMA folks are amazing…

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Navigating the Path to True Customer Centricity: A Guide for Global SaaS Leaders

In the world of SaaS, being proclaimed as “customer-centric” is almost a given. If you look at a company’s website, customer centricity may even be listed among their core values. However, with customer-centric initiatives scattered across different departments, each operating with its own set of goals and metrics, a coherent, company-wide customer centricity seems more…

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From Transcript to Case Study Draft in 5 Minutes with ChatGPT

As every customer marketing professional knows, case studies are among the most rewarding but time-consuming tasks within the discipline.  There’s so much to do: cobble together a cohesive story from a long (potentially rambling) conversation, pull out the relevant quotes for callouts and quick social snippets, and make sure your customer looks like the hero…

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