Srishty Khullar

Change Communications for Customers: What Should Your Customer Communications Include?

Changing communications for customers is critical for fostering trust and nurturing relationships. Effective and efficient change communications requires transparency, authenticity, and compassion. Done well, it can yield advocacy. This is an infographic by Srishty Khullar, member of the Advocacy Mavens Coalition. The Advocacy Mavens Coalition is an association of open for contracting customer-led professionals, each…

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Change Communications for Customers: Turn Pain Points into Peak Points

In life, change is inevitable. In business, change is vital. Warren Bennis Change, in life or business, is difficult to accept, process, and embrace. According to a 2019 Gartner report, 73% of change-affected employees experience moderate to high level stress. But employees aren’t the only ones impacted by change management—customers are as well. Taking a…

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A Guide to Agile Workforce Strategies in Marketing

As layoffs continue to impact the workforce and staff augmentation becomes the norm, adapting agile strategies is going to be key for work management in marketing. Whether you’re working with individual freelancers, coordinating across different time zones, or bringing together multiple functions for collaboration—you need to set up an agile system for everyone to follow.…

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