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Customer Programs Resources that Strengthen Success, Community, Advocacy, Loyalty, and Expansion
Explore practical insights, frameworks, and perspectives from Advocacy Maven’s 12+ years of experience building customer programs that last. From success enablement and community building to advocacy, loyalty, and account expansion, our resources help teams turn customer relationships into measurable, lasting growth.
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2027 Customer Success Strategy: Own the Whole Relationship
For about 15 years, customer success had a simple job. The customer bought seats. Each seat was a person, and your team looked after those people. It got them onboarded,…
Executive Business Review (EBR): What Changes in 2027
At many B2B companies, the executive business review still runs the way it did ten years ago. Once a quarter, the account team builds a slide deck, books an hour…
Unified Post-Sale Function versus Coordination Layer
The third worry we hear about running post-sale as one function — after the generalist fear and the trust question around advocacy and expansion — comes from people with long…
One Owner for Advocacy and Expansion Without Losing the Customer’s Trust
When we talk to leaders about running post-sale as one function, a second worry comes up right after the generalist one: if the same person owns advocacy and expansion, will…
The Generalist Fear: The First Barrier to Unifying Post-Sale
Every time we talk to a leader about running post-sale as one function, they seem to have the same worry. We heard it a few times this summer: if one…
The Post-Sale AI Operating Model: Put AI on a Rhythm
Most customer teams are using AI. Far fewer have operationalized it. Using AI usually means opening a tool when you need something: summarize these notes, draft this email, analyze this…
