Thought leadership, case studies, resources, and more.

Unlocking Growth Through Community: The Power of Virtual and In-Person Events

In today’s digital age, fostering a sense of community is crucial for both personal and professional growth. Virtual and in-person events play a significant role in achieving this goal. Here’s why: Connecting People. Events bring together individuals with shared interests, creating opportunities for networking and collaboration. Knowledge Sharing. Through seminars, workshops, and panel discussions, participants…

Read more

Beyond Short-Term Gains: Understanding the Lasting Damage of Axing Customer Marketing

Removal of a customer marketing manager or any customer marketing junction in your marketing department can have detrimental effects on your company for several reasons: Loss of Customer Insights. Customer marketing managers are responsible for understanding customer needs, preferences, and behaviors. Losing this role means losing valuable insights that inform product development, marketing strategies, and…

Read more

Navigating the Path to True Customer Centricity: The Elements of a Customer Centricity Audit

Conducting a customer centricity audit with the help of an external consultant can provide the insights and guidance needed to align efforts, enhance the customer experience, and drive sustainable growth. Discover the key areas of an effective customer centricity audit in this infographic. This is an infographic by Lauren Turner, member of the Advocacy Mavens…

Read more

Elevating Community-Based Marketing: Fostering Connections and Empowering Brands

What exactly is community-based marketing? Community-based marketing is a strategy that focuses on engaging and building relationships with a specific community of customers or stakeholders. Rather than targeting individuals based solely on demographic or psychographic characteristics, community-based marketing seeks to connect with people who share common interests, values, or experiences. Here’s how community-based marketing operates…

Read more