Thought leadership, case studies, resources, and more.

Silencing the Internal Badvocate: A Guide to Championing Your Customers

Unlock your customer advocacy potential: learn the top 10 mistakes to avoid and elevate your customer relationships! From ignoring feedback to lacking empathy, master the art of customer advocacy and cultivate trust and respect. This is an infographic by Jennifer Susinski, member of the Advocacy Mavens Coalition. The Advocacy Mavens Coalition is an association of…

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The Human Heartbeat of Customer Centricity: Beyond Technology

In the modern landscape of business, customer centricity has become more than just a buzzword; it’s a strategic imperative. From sophisticated CRM systems to AI-powered chatbots, companies are investing heavily in technology to enhance the customer experience. While advanced tools undoubtedly play a crucial role, true customer centricity goes beyond the realm of technology. It’s…

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Advocacy over Advertisements: Unleashing the Power of Customer Influence in Today’s Market

In today’s fiercely competitive market, businesses are constantly seeking innovative strategies to stand out from the crowd and capture the attention of consumers. While traditional marketing tactics have long been the cornerstone of many companies’ strategies, there’s a relatively new approach gaining momentum—one that puts the power of the customer front and center: customer advocacy.…

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Advocating for Your Value: A Guide for Customer Marketing and Advocacy Professionals

You know the proverb “The cobbler’s kids have no shoes?” It’s a classic one that illustrates the phenomenon where professionals are so busy providing services to others that they neglect to provide the same service to their own family or themselves. It’s a spot-on analogy for customer marketing and advocacy professionals. CMA folks are amazing…

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