Thought leadership, case studies, resources, and more.

From Transcript to Case Study Draft in 5 Minutes with ChatGPT

As every customer marketing professional knows, case studies are among the most rewarding but time-consuming tasks within the discipline.  There’s so much to do: cobble together a cohesive story from a long (potentially rambling) conversation, pull out the relevant quotes for callouts and quick social snippets, and make sure your customer looks like the hero…

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The Voice of the Customer: Driving Business Growth and Customer Satisfaction

The Voice of the Customer (VoC) is critical across various business functions as it provides invaluable insight into customer preferences, needs, and expectations. It is also the single greatest gift a customer can provide back to you while on their journey. Now let it serve as a guiding force across all business functions, facilitating customer-centric…

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