Thought leadership, case studies, resources, and more.

Unlocking Growth Through Community: The Power of Virtual and In-Person Events

In today’s digital age, fostering a sense of community is crucial for both personal and professional growth. Virtual and in-person events play a significant role in achieving this goal. Here’s why: Connecting People. Events bring together individuals with shared interests, creating opportunities for networking and collaboration. Knowledge Sharing. Through seminars, workshops, and panel discussions, participants…

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Elevating Community-Based Marketing: Fostering Connections and Empowering Brands

What exactly is community-based marketing? Community-based marketing is a strategy that focuses on engaging and building relationships with a specific community of customers or stakeholders. Rather than targeting individuals based solely on demographic or psychographic characteristics, community-based marketing seeks to connect with people who share common interests, values, or experiences. Here’s how community-based marketing operates…

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Embracing Communities and Advocacy over Marketing Automation: Why Communities and Advocacy Outshine Automated Nurturing

A big shift is taking place from prospect nurturing via marketing automation to the nurturing of communities, since purchasing behaviors have changed drastically. Let’s explore how a more human-centric approach can not only transform your marketing strategy but also deepen the relationships with your audience. This is an infographic by Diana Gabroveanu, founder of the…

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How 6 Major Brands Are Taking Community Management to the Next Level

Have you thought about which business benefits you want to gain from your brand community? Perhaps it’s better publicity? Increased sales? More innovation? Improved brand image? Increased customer retention and loyalty? Lower marketing costs? Or maybe enhanced customer support? Whatever your business priorities, it’s important to shape the management of your community accordingly. Here’s how…

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