Blog

Thought leadership, case studies, resources, and more.

Navigating the Path to True Customer Centricity: The Elements of a Customer Centricity Audit

Conducting a customer centricity audit with the help of an external consultant can provide the insights and guidance needed to align efforts, enhance the customer experience, and drive sustainable growth. Discover the key areas of an effective customer centricity audit in this infographic. This is an infographic by Lauren Turner, member of the Advocacy Mavens…

Read more

Elevating Community-Based Marketing: Fostering Connections and Empowering Brands

What exactly is community-based marketing? Community-based marketing is a strategy that focuses on engaging and building relationships with a specific community of customers or stakeholders. Rather than targeting individuals based solely on demographic or psychographic characteristics, community-based marketing seeks to connect with people who share common interests, values, or experiences. Here’s how community-based marketing operates…

Read more

Unlocking Long-Term Value: The Ascendancy of Customer Marketing in the Past Decade

Customer marketing has indeed emerged as a proven and effective strategy over the past decade, largely due to several key factors and metrics. Focus on Customer Lifetime Value (CLV). Rather than solely focusing on acquiring new customers, businesses have recognized the importance of nurturing existing relationships. Customer marketing emphasizes increasing CLV by fostering loyalty, encouraging…

Read more