Thought leadership, case studies, resources, and more.

Successfully Relocating a Community: How We Supported a Healthcare Software Company’s Migration to a New Advocacy Platform

A medical software provider was facing challenges with its outdated advocacy technology and partnered with Advocacy Maven to implement a more powerful, intuitive, interoperable, and automated system. Through strategic planning, customized system design, and hands-on support throughout the deployment, we empowered the company to successfully launch a thriving new advocacy hub, boosting member engagement, sales…

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4 Business Boosting Benefits of Account-Based Customer Advocacy

Did you ever wonder what account-based customer advocacy is? Let’s explore! Account-based marketing (ABM)—targeting marketing efforts towards key accounts in an individualized way—is becoming increasingly valuable and commonplace for B2B marketers and, according to Gartner, is rapidly extending enterprise-wide. A few years ago, TOPO even introduced an “Account-Based Everything” (ABE) framework to help companies mobilize…

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Advocacy Maven’s Outreach Program Recruits Priority Accounts and Cleans Global Client Database for Leading Software Vendor

We partnered with a prominent software and services vendor to launch an outreach program aimed at recruiting customers into its advocacy program and updating its global client database. The company previously had limited focus on advocacy promotion and sought our expertise to revamp and reenergize its program. Our efforts boosted interest of our client’s account…

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