Thought leadership, case studies, resources, and more.

How We Boosted Student Enrollment for a Higher Education B2C Customer

Advocacy Maven transformed a basic referral scheme into a thriving advocacy program for a study abroad organization—driving community engagement, brand awareness, and sales conversion rates. Through strategic planning, technical support, and gamification, we pioneered a program that facilitated the seamless onboarding of new members and the creation of compelling advocacy content. The program’s successful launch…

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Your 8-Step Guide to Creating Persuasive User-Generated Video Testimonials

Video capture using smartphones is simpler than it has ever been before, allowing brands to leverage the UGC trend and create user-generated video testimonials with their customers on a global scale. Compared to more expensive, extensively scripted, and time-consuming professional videos, user-generated video testimonials are straightforward, cost-effective, and authentic. User-generated content (UGC) is any content created by unpaid contributors in…

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