Thought leadership, case studies, resources, and more.

How 6 Major Brands Are Taking Community Management to the Next Level

Have you thought about which business benefits you want to gain from your brand community? Perhaps it’s better publicity? Increased sales? More innovation? Improved brand image? Increased customer retention and loyalty? Lower marketing costs? Or maybe enhanced customer support? Whatever your business priorities, it’s important to shape the management of your community accordingly. Here’s how…

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Why an Account-Based Marketing Approach Increases the Effectiveness of Customer Advocacy Programs

Account-based customer advocacy is a way to prioritize high-value customers by personalizing your advocacy program for each key account, enabling you to maximize your organization’s team, time, and resources. Account-based customer advocacy is becoming increasingly valued and commonplace for B2B marketers. The same techniques can and should be applied to a customer advocacy program. It…

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Top Tips to Become Truly Customer-Centric

Jump into this infographic to unlock true customer centricity! 🌟 Infuse your organization with a customer-centric mindset and thrive! Related blog – Listen Up: The Power of Customer-Centricity in Today’s Market. Act now and elevate your business with customer-centricity! This is an infographic by Jennifer Susinski, member of the Advocacy Mavens Coalition. The Advocacy Mavens…

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Change Communications for Customers: Turn Pain Points into Peak Points

In life, change is inevitable. In business, change is vital. Warren Bennis Change, in life or business, is difficult to accept, process, and embrace. According to a 2019 Gartner report, 73% of change-affected employees experience moderate to high level stress. But employees aren’t the only ones impacted by change management—customers are as well. Taking a…

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Listen Up: The Power of Customer-Centricity in Today’s Market

American Customer Satisfaction Index (ACSI) data indicates a concerning trend in that customer satisfaction is declining. This is attributed to evolving customer expectations, which demand seamless experiences surpassing current business offerings. Additionally, heightened competition in saturated markets may prompt cost-cutting measures, impacting service quality. Furthermore, traditional survey methods are becoming less effective due to survey…

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Turning Detractors into Champions: Embracing the Power of Opposition

The lifeblood of any thriving business is customer feedback, serving as a compass guiding strategic decisions and fueling continuous improvement. In today’s hypercompetitive market, where customer preferences evolve rapidly, harnessing feedback has become imperative for sustaining growth and fostering customer loyalty. Customer feedback offers invaluable insights into product performance, service quality, and overall customer satisfaction,…

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