Thought leadership, case studies, resources, and more.

From Transcript to Case Study Draft in 5 Minutes with ChatGPT

As every customer marketing professional knows, case studies are among the most rewarding but time-consuming tasks within the discipline.  There’s so much to do: cobble together a cohesive story from a long (potentially rambling) conversation, pull out the relevant quotes for callouts and quick social snippets, and make sure your customer looks like the hero…

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The Voice of the Customer: Driving Business Growth and Customer Satisfaction

The Voice of the Customer (VoC) is critical across various business functions as it provides invaluable insight into customer preferences, needs, and expectations. It is also the single greatest gift a customer can provide back to you while on their journey. Now let it serve as a guiding force across all business functions, facilitating customer-centric…

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Customer Programs on a Stack – SaaS Vendors Deep Dive

The acquisition of Influitive by Jigsaw Interactive late December 2023 created a lot of discussion within the customer advocacy community. This move, accompanied by significant RIFs that impacted advocacy thought leaders, notable service level reductions and steep price hikes, has many Influitive customers exploring options before their next renewal. Understanding your need for information, we…

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