Customer Advocacy

Customer advocacy programs identify delighted customers and leverage their stories of success in marketing content. This boosts brand awareness and business outcomes for the seller as well as the personal brand of the advocate,

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Four business boosting benefits of account based customer advocacy

Ever wondered what account based customer advocacy is? Let’s explore! Account-based marketing (ABM) — targeting marketing efforts towards key accounts in an individualized way — is becoming increasingly valuable and commonplace for B2B marketers and according to Gartner it is rapidly extending enterprisewide. A few years ago, TOPO has even introduced an Account-Based Everything (ABE) framework to help companies mobilize efforts …

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Five peers to involve in launching a Customer Advocacy Program

Customer advocates are critical allies for any enterprise. Investing in them can provide immense value to your company: they create buzz on your behalf, spend more of their budget with you, are more loyal, and have the ability to influence purchase decisions within their own organization. Launching a Customer Advocacy Program Customer advocates are a …

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