Customer Advocacy Archives

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Four business boosting benefits of account based customer advocacy

Blog, Customer Advocacy / By Diana Gabroveanu

Ever wondered what account based customer advocacy is? Let’s explore! Account-based marketing (ABM) — targeting marketing efforts towards key accounts in an individualized way — is becoming increasingly valuable and commonplace for B2B marketers and according to Gartner it is rapidly extending enterprisewide. A few years ago, TOPO has even introduced an Account-Based Everything (ABE) framework to help companies mobilize efforts …

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User generated content: video testimonials for successful marketing

Customer Advocacy / By Diana Gabroveanu

User generated video testimonials are cost-effective and authentic Here is a deep dive into how you can make them happen with limited resources

Four case-study tips for the empowered customer economy

Customer Advocacy / By Diana Gabroveanu

In the empowered customer economy, we live through our gadgets. My phone is my assistant, my calendar and map, my camera and photo album, my library, my shopping list and my credit card. It’s the nurse that checks my heart rate, the consultant who finds me a job. It is my personal trainer, my real …

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Five peers to involve in launching a Customer Advocacy Program

Customer Advocacy / By Diana Gabroveanu

Customer advocates are critical allies for any enterprise. Investing in them can provide immense value to your company: they create buzz on your behalf, spend more of their budget with you, are more loyal, and have the ability to influence purchase decisions within their own organization. Launching a Customer Advocacy Program Customer advocates are a …

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Customer Advocacy

Four business boosting benefits of account based customer advocacy

User generated content: video testimonials for successful marketing

Four case-study tips for the empowered customer economy

Five peers to involve in launching a Customer Advocacy Program

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