Everything you need to know about Customer Advocacy Marketing

As a specialized Customer Advocacy Marketing agency we interact every day with multiple programs of different sizes, in different regions. We capture the most common challenges our clients have in scaling, budgeting, recruiting advocates or engaging stakeholders and share with you their solutions.

PowerUp Your Program

The blog posts in this category help you build or improve your customer advocacy program. From a strategy workshop or a few hours of task-based help all the way to outsourcing your entire program globally: We have the team and the tools to make it happen. We also produce case studies, video testimonials, infographics, event decks, press releases, award nominations and any other collateral you want to try out.

account-based-marketing-ABM-approach-to-customer-advocacy-programs-blog-post-social.jpg

Why ABM boosts the effectiveness of customer advocacy programs

Account-based marketing (ABM)—targeting marketing efforts towards key accounts in an individualized way—is becoming increasingly valuable and commonplace for B2B marketers. The same techniques can and should be applied to your customer advocacy program. The ‘what’ and the ‘why’ of ABM ABM is a marketing strategy where a few key accounts, or potential key accounts, are …

Why ABM boosts the effectiveness of customer advocacy programs Read More »

Remote Video Testimonials. Is “Action!” over Zoom the New Normal of Advocacy?

Video testimonials capture your customer success stories and present them to your audience in an interactive and engaging format that serves as a powerful sales and marketing tool. When your prospects can match a face with a positive review, their interest and curiosity peak as their trust and confidence in your product and brand gets …

Remote Video Testimonials. Is “Action!” over Zoom the New Normal of Advocacy? Read More »

A Dozen Advocacy Guides and eBooks Any Marketer Should Bookmark

For many organizations, customer obsession is often declared as a core value, a part of the culture. No decision is made without considering how the customer persona would be impacted. Customer feedback is key to product development and experience design. Turning users into fans and advocates is a business priority. And customer content is a …

A Dozen Advocacy Guides and eBooks Any Marketer Should Bookmark Read More »

User-Generated Video Testimonials: Production Process and Costs

User-Generated Content (UGC) is a relatively new concept that describes any content created by unpaid contributors in support of brands. UGC has come into existence because of the exponential growth of social media and typically comes in the form of a post, be it video, image, tweet, or review. We’re at an exciting time where …

User-Generated Video Testimonials: Production Process and Costs Read More »

professional video testimonials production process costs hero banner

Professional Video Testimonials Production Process and Costs

Great customer stories and video testimonials are the engine behind most marketing efforts today. Social proof is key to generating brand awareness and a best practice for moving prospects through the funnel. By empowering customer advocates to speak on your behalf, your audience will trust it more. And you can show your prospects that you …

Professional Video Testimonials Production Process and Costs Read More »

video-testimonials-marketing-production-software-blog-banner

Video Testimonials Production Software: A Marketer’s Perspective

Almost every business today relies on the efficient promotion of its product or services. We know, content is king. And one of the most relevant and entertaining content formats is, without a doubt, video marketing. In fact, a recent survey conducted by Wyzowl reveals that 85% of businesses use video as a marketing tool. Video …

Video Testimonials Production Software: A Marketer’s Perspective Read More »

12-persuasive-video-testimonial-examples-we-love-why-blog-header

12 Persuasive Video Testimonial Examples We Love and Why

Business relationships are built on more than just contractual agreements and financial obligations. They rely on trust and human connection. That’s why before making a purchasing decision people tend to look for testimonials and reviews to see if the company is trustworthy. In older posts, we established that customer testimonial videos are one of the …

12 Persuasive Video Testimonial Examples We Love and Why Read More »

interview-customer-video-testimonial-blog-banner

Capturing Genuine Emotion and Authentic Experience in Video Interviews

If you’ve been in content marketing for a while, or just since yesterday, I’m sure this is no news to you: customer testimonial videos are one of the most effective pieces of content out there. They allow prospects to see beyond your datasheets into the world of your existing clients. All you have to do …

Capturing Genuine Emotion and Authentic Experience in Video Interviews Read More »

multilingual-customer-advocacy-programs-blog-banner

Multilingual Customer Advocacy Programs (External Guest Blog)

There used to be a time when English websites comprised almost all of internet. But as customers become more educated, experience becomes more important, and personalization is key for a good customer experience. So, websites started to address individual needs in local language. Today just 25% of the internet is English with French, German, Spanish, …

Multilingual Customer Advocacy Programs (External Guest Blog) Read More »

Steps to produce video testimonials

6 Proven Steps for Producing Video Testimonials that Boost Sales and Marketing

On the fence about producing customer testimonial videos? Wondering if the hassle and the consistent spend are really worth it? Stop wondering and start doing!  Humans are social beings; and we are hardwired to crave approval, belonging, and third-party validation. In business, acquiring that validation happens over the internet, at the touch of a button …

6 Proven Steps for Producing Video Testimonials that Boost Sales and Marketing Read More »

Scroll to Top