Everything you need to know about Customer Advocacy Marketing

As a specialized Customer Advocacy Marketing agency we interact every day with multiple programs of different sizes, in different regions. We capture the most common challenges our clients have in scaling, budgeting, recruiting advocates or engaging stakeholders and share with you their solutions.

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Video Testimonials Production: A Marketer’s Perspective

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Almost every business today relies on the efficient promotion of its product or services. We know, content is king. And one of the most relevant and entertaining content formats is, without a doubt, video marketing. In fact, a recent survey conducted by Wyzowl reveals that 85% of businesses use video as a marketing tool. Video […]

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12 Persuasive Video Testimonial Examples We Love and Why

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Business relationships are built on more than just contractual agreements and financial obligations. They rely on trust and human connection. That’s why before making a purchasing decision people tend to look for testimonials and reviews to see if the company is trustworthy. In older posts, we established that customer testimonial videos are one of the […]

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Capturing Genuine Emotion and Authentic Experience in Video Interviews

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If you’ve been in content marketing for a while, or just since yesterday, I’m sure this is no news to you: customer testimonial videos are one of the most effective pieces of content out there. They allow prospects to see beyond your datasheets into the world of your existing clients. All you have to do […]

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6 Proven Steps for Producing Video Testimonials that Boost Sales and Marketing

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On the fence about producing customer testimonial videos? Wondering if the hassle and the consistent spend are really worth it? Stop wondering and start doing!  Humans are social beings; and we are hardwired to crave approval, belonging, and third-party validation. In business, acquiring that validation happens over the internet, at the touch of a button […]

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What Are Customer Testimonial Videos and Where to Use Them?

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In today’s fast-paced, busy and digitally dependent world, brands are constantly competing over producing quality content that cuts through the noise, stands out and entertains. With an average person’s attention span of 8 seconds, that plays an essential role on a competitive market of nowadays.  Customer testimonial videos are a great way to capture the attention of your target […]

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How UGC is Changing Customer Advocacy Video Testimonials

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Video testimonials help put a face to a brand’s customer base, making these reviews relatable. They provide visual cues that evoke emotions that text messages can only dream of. Videos lower bounce rates, improve SEO ranking, add a human element back into the world wide web, and attract site visitors better than any other content. […]

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Boost Customer Advocacy Programs with Inbound Marketing

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You already use inbound marketing tactics to attract, engage, and delight customers. Now, learn how you can continue delighting them by enlisting them as sales and marketing allies. Inbound marketing is a must-have for most modern organizations, but you might not realize it can have powerful benefits outside of lead generation. In this post, we’ll […]

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10 Expert Tips to Start a Customer Advocacy Marketing Program

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Customer success stories are one of the most powerful tools in a marketeer’s arsenal, whether they come in the form of anecdotal reviews, case studies, event presentations, infographics, videos or podcast interviews. Satisfied users are the best source of inspiration for existing customers to make the most of their purchase, become more loyal to the […]

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5 Colleagues to Involve in Starting a Customer Advocacy Program

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Customer advocates are critical allies for any enterprise. Investing in these customer-partners can provide immense value to your company: they create buzz on your behalf, spend more of their budget with you, are more loyal, and have the ability to influence purchase decisions within their own organization. Reasons for Starting a Customer Advocacy Program Customer […]

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