Everything you need to know about Customer Advocacy Marketing

As a specialized Customer Advocacy Marketing agency we interact every day with multiple programs of different sizes, in different regions. We capture the most common challenges our clients have in scaling, budgeting, recruiting advocates or engaging stakeholders and share with you their solutions.

Content Creation

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User-Generated Video Testimonials: Production Process and Costs

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User-Generated Content (UGC) is a relatively new concept that describes any content created by unpaid contributors in support of brands. UGC has come into existence because of the exponential growth of social media and typically comes in the form of a post, be it video, image, tweet, or review. We’re at an exciting time where […]

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Professional Video Testimonials Production Process and Costs

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Great customer stories and video testimonials are the engine behind most marketing efforts today. Social proof is key to generating brand awareness and a best practice for moving prospects through the funnel. By empowering customer advocates to speak on your behalf, your audience will trust it more. And you can show your prospects that you […]

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Video Testimonials Production Software: A Marketer’s Perspective


Almost every business today relies on the efficient promotion of its product or services. We know, content is king. And one of the most relevant and entertaining content formats is, without a doubt, video marketing. In fact, a recent survey conducted by Wyzowl reveals that 85% of businesses use video as a marketing tool. Video […]

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Capturing Genuine Emotion and Authentic Experience in Video Interviews


If you’ve been in content marketing for a while, or just since yesterday, I’m sure this is no news to you: customer testimonial videos are one of the most effective pieces of content out there. They allow prospects to see beyond your datasheets into the world of your existing clients. All you have to do […]

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6 Proven Steps for Producing Video Testimonials that Boost Sales and Marketing

Steps to produce video testimonials

On the fence about producing customer testimonial videos? Wondering if the hassle and the consistent spend are really worth it? Stop wondering and start doing!  Humans are social beings; and we are hardwired to crave approval, belonging, and third-party validation. In business, acquiring that validation happens over the internet, at the touch of a button […]

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What Are Customer Testimonial Videos and Where to Use Them?


In today’s fast-paced, busy and digitally dependent world, brands are constantly competing over producing quality content that cuts through the noise, stands out and entertains. But with human attention span shortening over decades, it becomes critical for content to also be immediately relatable.  Customer testimonial videos are a great way to capture the attention of your […]

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How UGC is Changing Customer Advocacy Video Testimonials


Video testimonials help put a face to a brand’s customer base, making these reviews relatable. They provide visual cues that evoke emotions that text messages can only dream of. Videos lower bounce rates, improve SEO ranking, add a human element back into the world wide web, and attract site visitors better than any other content. […]

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