Everything you need to know about Customer Advocacy Marketing

As a specialized Customer Advocacy Marketing agency we interact every day with multiple programs of different sizes, in different regions. We capture the most common challenges our clients have in scaling, budgeting, recruiting advocates or engaging stakeholders and share with you their solutions.


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User-Generated Video Testimonials: Production Process and Costs

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User-Generated Content (UGC) is a relatively new concept that describes any content created by unpaid contributors in support of brands. UGC has come into existence because of the exponential growth of social media and typically comes in the form of a post, be it video, image, tweet, or review. We’re at an exciting time where […]

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Professional Video Testimonials Production Process and Costs

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Great customer stories and video testimonials are the engine behind most marketing efforts today. Social proof is key to generating brand awareness and a best practice for moving prospects through the funnel. By empowering customer advocates to speak on your behalf, your audience will trust it more. And you can show your prospects that you […]

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Video Testimonials Production Software: A Marketer’s Perspective


Almost every business today relies on the efficient promotion of its product or services. We know, content is king. And one of the most relevant and entertaining content formats is, without a doubt, video marketing. In fact, a recent survey conducted by Wyzowl reveals that 85% of businesses use video as a marketing tool. Video […]

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Capturing Genuine Emotion and Authentic Experience in Video Interviews


If you’ve been in content marketing for a while, or just since yesterday, I’m sure this is no news to you: customer testimonial videos are one of the most effective pieces of content out there. They allow prospects to see beyond your datasheets into the world of your existing clients. All you have to do […]

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