We unlock the way, so you can use industry leading tools and methods
Our partnerships are handpicked. We join as an extended team in market leading organizations and make the most of each alliance. We learn about new tools and methodologies that can improve advocacy programs and make that knowledge available to you.
Everything you need
We are a creative and innovative team, passionate about customer experience, advocacy, and business storytelling.
Over the years we partnered with the most respected brands in the world of inbound and advocacy to help you recruit advocates at scale and leverage their passion to power up sales, marketing, and product development. We combine that with user-generated and professionally produced video content to help you tell great stories that make your customer shine.
Organize Advocacy Programs the Inbound Way
Inbound marketing is a must-have for most modern organizations, but you might not realize it can have powerful benefits outside of lead generation. In this post, we’ll review the basic elements of inbound marketing – what it is, and why it’s superior to outbound marketing – as well as some ways you can leverage inbound in your customer programs.
As inbound marketers, our goal is to attract new customer advocates and champion employees for your company, help you engage with them at scale, and provide the tools to delight them individually. Fortunately, you can leverage the same inbound marketing practices you are already using to build and maintain robust customer programs.
Whether you use HubSpot or your own marketing automation software, here are a few things we learned from our partnership with the inbound experts:
Build Communities that Power Your Enterprise
The experts at Influitive have helped launch, build, and grow hundreds of successful advocate marketing and customer engagement program. We feel incredibly grateful and lucky to learn from them and leverage that knowledge to help your program thrive.
With almost ten years of advocate marketing expertise, Influitive has discovered that a community of your most enthusiastic customers can do so much more than generate reviews, referrals, and references. They can amplify the reach of your content, help you improve your product, complement support, enhance your events, and more.
A few things we learned while helping launch and manage advocate hubs.
Reinventing Employee Engagement and Advocacy
Today’s employees want to be part of a community, have freedom of expression and feel they are part of a bigger cause. They want to be valued for their authentic self and have a sense of purpose and belonging. They want to identify with your company and be recognized for their meaningful work. Employee engagement makes them happier, more productive, and less likely to leave.
If the benefits of encouraging and managing an internal advocacy program don’t light a fire under you, maybe the dangers of failing to do so will. Here’s what you’re risking if you delegate employee advocacy to the sideline:
- You risk getting left behind as your competitors will use leverage employee engagement tactics to reach their audiences
- You will pay more for social media and content as all the writing and promotion is done by freelances or agencies.
- Your cost per lead will remain the same – while everyone else will be decreasing theirs.
- You will struggle to earn trust – as your messaging will come from the brand rather than real, authentic people.
Employee advocacy is really in your reach, here’s how:
Professional Video Testimonials. No Cam and Crew
A relatively new marketing content concept—but quickly becoming a trend—user-generated video is a video produced by a non-professional, typically with their smartphone. Such as a quick message from a customer expressing their happiness with a brand, it’s products or services; or a documentary made by an employee showing a day in their role.
We live in a fast-paced, mobile world and sometimes the content requirements of a company outpace the production rhythm. Sauce has revolutionized the video production process with a simple, yet powerful app for content creation. Anyone can become a video creator with their intuitive user interface. These videos are then shared on social or on review sites and through mentions, tags, comments, and stories, they fuel and shape the buying and job finding habits of target employees and customers.
There was never a better time to switch from expensive cam-and crew trips to customer HQ to professionally user-generated video advocacy. A few things we learned: