Capitalize on Customer and Employee Delight to Power Your Enterprise
Our team of marketing communication experts, researchers, writers, designers, and producers will help you recruit advocates, capture their feedback, engage them in supporting activities and create content to showcase their success.
We Mix Skill and Magic So Your Advocates Shine
Build your strategy with clearly defined program objectives, and an actionable plan that aligns your program goals to the wider goals of your organization. Working with our advocacy mavens to execute your action plan allows you to instantly tap into the resources of an experienced and skilled team, get some quick wins and accelerate stakeholder buy-in. Many companies have different executive sponsors, different budgets, and different processes for what they call different types of advocacy. but true value comes from adoption and alignment. Our tested framework will help you combine the benefits of Customer Advocacy and Employee Advocacy programs into an aligned process across the organization.
Power-Up Your Enterprise with Advocate Energy
Enlist Your Customers
The goal of a customer advocacy program is to build a relationship with your brand advocates, capture their positive experience, and amplify their message to sell more products or services.
Engage your employees
Employee engagement increases your team's satisfaction, decreases attrition, brings in referral for your Sales and HR, and overall helps you build a positive enterprise prepared for market pressures
Empower all advocates
Investing in your advocates is the best way to reward them. Help them grow with training, help them express their message with thought leadership support. And they will carry your voice forward.
Your competitive advantage comes from adoption and alignment
Enlist. Engage. Empower.
Customers and Employees
The first step to enterprise advocacy is getting testimonials. They help you sell more and nurture your team's success. Selling is useless if you don't have the human resources to execute. Let your team recruit colleagues to match your culture. Many organizations rub customer programs or employee programs. Some organizations run both. But rarely are these programs aligned. Rarely do they amplify the same messages or use the same framework to engage.
Empower all Advocates
The number one reason your champions and advocates fail to engage? Your customers or employees don't find the time to invest in your brand. They have their own job demands, families, friends, and hobbies. But what if they had a coach?What if a ghost writer or virtual assistant would bring their words to life? What if they looked that good in the process that their personal brand shined with yours?Empower their development for a successful program and lifelong championsy
Walk a Digital Mile in Your Customer's Shoes!
The goal of a customer advocacy program is to build a relationship with your brand advocates, capture their positive experience, and amplify their message to sell more products or services. But sometimes things that make sense from inside the program might look very different from the outside.
Do you know how your program looks in the eyes of your customers? Can they find avenues to educate themselves? Do they have information sources? Can they self enroll?
Increase the number of recruited advocates, get a bigger share of their time, and create more marketing content to support sales.
Speak with an experienced advocacy maven to evaluate your customer advocacy program and learn what types of improvements you can undertake.
Our advocacy mavens will review your website, program landing pages, advocacy content that you create, and any automation directed towards recruiting advocates. Then we will contact you to schedule a call and discuss practical ways to improve your program workflows and content.