Sales is a “numbers game”. But so is customer advocacy.
Many Customer Advocacy Marketing program leaders struggle to gather NPS high scores, earnings call mentions and support survey respondents into a list of program targets. It’s time to go back to the business and tell them what you need to help them.
Calculating your must-have number of nominations based on conversion rates will help you set better stakeholder expectations. So you can deliver on your program’s goals and key metrics.