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Customer Advocacy Powered Datasheets and Whitepapers
- first arguing that one technology is superior to others for solving the business problem
- and then introducing the proposed solution and its strengths.
Whitepapers are thought leadership pieces that marketers create to educate their audiences about a new technology, a particular issue, or a notable methodology. Whitepapers target large audiences, putting prospects at the top of your funnel and may also present research to give context and support the argument. Including hard facts will gently nudge potential clients towards the consideration phase where they can be nurtured with product datasheets showcasing product use cases, performance metrics and features.
Compelling datasheets and whitepapers are the cornerstone of content marketing. Power them up with carefully embedded customer advocacy.
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Browse through our resources library to learn about inbound recruitment, automating engagement tasks, getting internal buy-in, setting program goals and everything else you need to know to recruit, nurture and engage customer advocates.
Related Knowledge-Base Articles:
Testimonials are a great way to showcase your brand’s reputation and user-friendliness. They are easy to relate to and are presented in a manner that stays authentic to the customer’s voice.
How Can We Help? Search You are here: Main Customer Advocacy Marketing Activities Customer advocacy vs customer advisory board Should I have a Customer Advocacy
Video inspires more trust to site visitors that text because of the added body language. Advocacy program managers (andlove budget friendly video testimonials.