Customer Advocacy Powered Datasheets and Whitepapers
- first arguing that one technology is superior to others for solving the business problem
- and then introducing the proposed solution and its strengths.
Whitepapers are thought leadership pieces that marketers create to educate their audiences about a new technology, a particular issue, or a notable methodology. Whitepapers target large audiences, putting prospects at the top of your funnel and may also present research to give context and support the argument. Including hard facts will gently nudge potential clients towards the consideration phase where they can be nurtured with product datasheets showcasing product use cases, performance metrics and features.
Compelling datasheets and whitepapers are the cornerstone of content marketing. Power them up with carefully embedded customer advocacy.
Hungry for customer advocacy marketing knowledge?
Browse through our resources library to learn about inbound recruitment, automating engagement tasks, getting internal buy-in, setting program goals and everything else you need to know to recruit, nurture and engage customer advocates.
Related Knowledge-Base Articles:
In the 21st century, growth means setting yourself apart, where countless others are jostling for elbow space – this is true whether you are an individual professional, a startup looking for funding, or a well-loved consumer brand in the market. This is where customer advocacy can help your brand.
Brand advocates don’t come easy. It takes commitment to customer experience. It also takes a team of engagement specialists to recruit advocates and keep the communication flowing between them and your brand. But, if you take the time to develop a customer advocacy marketing program, you will certainly reap a lot of rewards.
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