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How can I create budget friendly video testimonials?

Everyone knows that content is essential to attract, convert, close, and delight customers online. We’ve all heard the expression, “content is king.” While this may be true, one type of content is king of a vastly bigger kingdom than other.

Advocacy program managers and marketers in general love video:

  • Genuine and inspirational customer videos capture attention and help close sales deals
  • Videos can explain why a customer loves your brand. Seeing the face of the speaker adds credibility
  • Video testimonials inspire more trust that text because of the added body language
  • The emotion of the speaker is easy to see in video, creating a connection with the viewer
  • Videos are easy to share and increase website (YT channel) traffic
  • Social media sites and search engines love video content making your brand rank higher
  • Longer interviews can be the master for multiple types and lengths of video to be used across channels

And according to Forbes.com, the public loves video just as much as marketers do. In fact, 43% of people hope marketers will use video even more in the future.

But let’s be honest: videos cost a lot of money and involve a lot of effort. Copywriters to produce a script, directors to design a storyboard and advise the speaker, project managers to arrange for the best time and location, video producers shoot the segment and edit it, content managers to finally publish the video.

We recommend you start with user created content that you can easily collect, curate, and publish. Read more in our blog post.

Related Knowledge-Base Articles:

Are press releases customer advocacy content?

The customer is as important as any other business partner for a brand, and this partnership requires a special announcement to the rest of the world. Writing a press release to announce the signing of a new customer contract is a great way to make the customer feel unique and appreciated.

Who Does Customer Advocacy Marketing Serve?

In the 21st century, growth means setting yourself apart, where countless others are jostling for elbow space – this is true whether you are an individual professional, a startup looking for funding, or a well-loved consumer brand in the market. This is where customer advocacy can help your brand.

What is customer advocacy sharing on social media?

While it is primarily used to push content, social media has other powerful uses as well. Customer advocates boost your brand with positive conversations about your products and services. They support your development with feedback to polls and survey you put out. And they can create buzz around a feature launch, a big corporate event or even a small user group gathering.

Hungry for customer advocacy marketing knowledge?

Browse through our resources library to learn about inbound recruitment, automating engagement tasks, getting internal buy-in, setting program goals and everything else you need to know to recruit, nurture and engage customer advocates.

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