Customer Advocacy Powered Datasheets and Whitepapers Datasheets and whitepapers are two of the most powerful tools in the marketing toolkit. They talk about business problems from a persona’s perspective, position brands as thought leaders, attract the right audience, and engage that audience in problem solving conversations. These marketing assets are often the combo that moves …
Category: Customer Advocacy Marketing Content
Learn about the content that organizations and agencies create for customer advocacy marketing programs: case studies, video testimonials, success stories, social media graphics, blogs, and many more
Stand out with customer advocacy graphics, infographics, and animations “Content is king” says a popular marketing adage. Therefore, every marketer must create content to attract, convert, close, and delight their audience. Everybody knows video is eye catching, so video is what we must all create. And nothing converts better than word of mouth and testimonials. …
A return on investment (ROI) study is the longest document that a brand will make based off the customer’s journey. It is a piece of content that describes clear customer results and metrics. You need this type of asset especially in the final stages of a sales, when the emotional brain has already decided to buy but needs some numbers to justify that decision to colleagues and management.
Public customer advocacy statements are cool. Your sales team loves them and would love to use as many as possible in sales decks and in response to RFPs. So, they spend precious time scouring the customer evidence section on your website to gather quotes and business case info and put that into a slide.
The customer is as important as any other business partner for a brand, and this partnership requires a special announcement to the rest of the world. Writing a press release to announce the signing of a new customer contract is a great way to make the customer feel unique and appreciated.
Testimonials are a great way to showcase your brand’s reputation and user-friendliness. They are easy to relate to and are presented in a manner that stays authentic to the customer’s voice.
Sometimes your customer advocate is willing to give your brand a shout-out on their social media or some other public platform, but maybe they don’t really know what to say. Maybe they need a little help with the hashtags you use or with finding the exact wording that will communicate your brand story authentically.