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What Is a Customer Advocacy Marketing Agency?

Generally, the role of a marketing agency is to put a brand, its products and services at the center of its target audience with the purpose of gaining awareness and driving more sales.

The Customer Advocacy Marketing niche inside the large pool of agencies aims to turn customers into brand ambassadors and amplify the brand’s reach potential through social media. These agencies support organizations in building better products and innovating by making the most out of their customers’ feedback.

By conducting thorough market research, creating, and executing a robust marketing strategy, companies can leverage the power of their fans and social media influencers to attract more like-minded customers and drive awareness to their brand. Also, by channeling all marketing efforts into creating a community of happy customers will increase the level of customer satisfaction and overall brand trust as well as the quality of the established relationships.

At Advocacy Maven, our main goal is to help you scalably recruit customers who are delighted with your brand’s products and services and support them in finding their unique advocacy voice. And we do that in 30 languages, globally. Our suite of services empowers organizations and their advocates to achieve the reputation they strive for while establishing thought leadership within their community.

They are the unseen driving force behind your sales efforts that give your field reps the confidence and credibility they need – through customer testimonials, use cases, and great content – to approach new customers and close deals faster. 

A customer advocacy marketing agency puts your organizations at the center of your target market, allowing you to reach your true potential and give future potential customers access to a large network of advocates happy to offer their support and contribution. Customer advocacy marketing is the backbone of any business, concerning every department of your organization.

By creating a straightforward and honest communication route with your customers, turning that spark into a tangible and useful piece of content and communicating that message through the relevant media channels, a customer advocacy marketing agency can help your business grow organically.  In fact, according to research, as little as a 12% increase in advocacy can double revenue growth, which makes a customer advocacy marketing agency worth considering.

Key takeaways on what is a customer advocacy marketing agency:

  • A customer advocacy marketing agency supports organization’s product development, sales, and marketing efforts by turning its customers into success stories.
  • A customer advocacy marketing agency helps organizations achieve their true growth potential by making use of a secret weapon – their satisfied customers.
  • A customer advocacy marketing agency takes customer service to the next level, by deploying successful customer advocacy programs and connecting with customers in a more meaningful, sustainable way.

Related Knowledge-Base Articles:

Why Do Customer Advocates Agree to Speak at Brand Events?

Before planning your next brand event, ask yourself who will convert your visitors and attendees into customers. Most likely answers like “the on-site sales reps” or “the very expensive venue and signage” come to mind. And “speakers that give the engaging presentations” are likely on that list as well.

What Is Customer Advocacy Marketing?

How Can We Help? Search You are here: Main Customer Advocacy Marketing Programs What Is Customer Advocacy Marketing? What Is Customer Advocacy Marketing? Customer Advocacy

Power-up return on investment studies

A return on investment (ROI) study is the longest document that a brand will make based off the customer’s journey. It is a piece of content that describes clear customer results and metrics. You need this type of asset especially in the final stages of a sales, when the emotional brain has already decided to buy but needs some numbers to justify that decision to colleagues and management.

Hungry for customer advocacy marketing knowledge?

Browse through our resources library to learn about inbound recruitment, automating engagement tasks, getting internal buy-in, setting program goals and everything else you need to know to recruit, nurture and engage customer advocates.

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