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How can I get awesome customer testimonials?

Testimonials are a great way to showcase your brand’s reputation and user-friendliness. They are easy to relate to and are presented in a manner that stays authentic to the customer’s voice.

If you simply ask them to give a testimonial your customers will have a million questions:

  • What’s a good word to describe the product impact?
  • What experiences should I emphasize on?
  • How should I frame my initial challenges and not look unprofessional?
  • Which aspects of my journey need highlighting?

Empower your advocates to create attractive content by making your (or our) writers and marketers available to help with messaging. Get a journalist to dig for gems in the customer story, polish it and align it with the greater brand voice. Customer find it easier to approve than to compose. Once you have a flawless quote you can use it on your website, inside product brochures, on advertising collateral at events, and more.

Related Knowledge-Base Articles:

How Do Reviews Influence Your Customer Advocacy Efforts?

According to Wikipedia, a Review site is a website on which reviews can be posted about people, businesses, products, or services. These sites may gather reviews from site users or hire professional writers to author reviews on the topic of concern for the site.

Hungry for customer advocacy marketing knowledge?

Browse through our resources library to learn about inbound recruitment, automating engagement tasks, getting internal buy-in, setting program goals and everything else you need to know to recruit, nurture and engage customer advocates.

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