Video inspires more trust to site visitors that text because of the added body language. Advocacy program managers (andlove budget friendly video testimonials.
Tag: advocacy marketing definitions
A return on investment (ROI) study is the longest document that a brand will make based off the customer’s journey. It is a piece of content that describes clear customer results and metrics. You need this type of asset especially in the final stages of a sales, when the emotional brain has already decided to buy but needs some numbers to justify that decision to colleagues and management.
Public customer advocacy statements are cool. Your sales team loves them and would love to use as many as possible in sales decks and in response to RFPs. So, they spend precious time scouring the customer evidence section on your website to gather quotes and business case info and put that into a slide.
The customer is as important as any other business partner for a brand, and this partnership requires a special announcement to the rest of the world. Writing a press release to announce the signing of a new customer contract is a great way to make the customer feel unique and appreciated.
Testimonials are a great way to showcase your brand’s reputation and user-friendliness. They are easy to relate to and are presented in a manner that stays authentic to the customer’s voice.
Sometimes your customer advocate is willing to give your brand a shout-out on their social media or some other public platform, but maybe they don’t really know what to say. Maybe they need a little help with the hashtags you use or with finding the exact wording that will communicate your brand story authentically.
Should I have a Customer Advocacy Program or a Customer Advisory Board? Word of mouth exists since the beginning of commerce. But it has evolved over centuries and exploded into a hot new trend since social media exists. You want as many advocates as possible to empower your sales, marketing and product development. A customer …
In the 21st century, community remains one of the strongest human needs, and it is no different for those who decide to become customer advocates. Through forums and community management software you can engage your customer advocates and help them interact and connect with each other, both online and offline.
Brand advocates don’t come easy. It takes commitment to customer experience. It also takes a team of engagement specialists to recruit advocates and keep the communication flowing between them and your brand. But, if you take the time to develop a customer advocacy marketing program, you will certainly reap a lot of rewards.