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What is a Customer Advocacy Marketing Agency?

Simply put, a marketing agency effectively and efficiently puts a brand, its products and services, in front of the target audience that is made up of existing and potential customers. This may be done by conducting market research, creating and executing a marketing or communications strategy, building relationships with existing clientele to garner feedback and improve rate of success, and generally amplifying the reach of a brand through social media and other platforms.

A good marketing firm will allow the organization to focus on building better products, training its employees, and innovating. Its efforts will help make anybody associated with the brand, including employees, partners and customers, feel proud about their relationship with it.

A Customer Advocacy Marketing Agency takes these efforts a step forward. It recruits customers who are delighted with a brand’s product and services and supports them to strengthen existing marketing efforts. They are a sales enablement force that gives your field reps the testimonials and content they need to close deals. They fuel your press and analyst relations functions with the best customer speakers. They support your product development with beta testers, reviewers and feedback givers. A Customer Advocacy Marketing Agency, just like a similar function sitting inside your organization, touches every department of your business and powers it with customer enthusiasm and energy.

Key take aways on what is a Customer Advocacy Marketing Agency:

  • A marketing agency effectively and efficiently puts a brand, its products and services, in front of the target audience that is made up of existing and potential customers.
  • A good marketing firm will allow the organization to focus on building better products, training its employees, and innovating.
  • It recruits customers who are delighted with a brand’s product and services and supports them to strengthen existing marketing efforts. 

Related Knowledge-Base Articles:

What is the best performing content?

The “customer success story” also known as case study, is the most common asset in advocacy marketing programs. This 1-2 pages story typically describes the customer journey from discovering their organization had a challenge to how they solved that challenge with the help of your solution.

Should I be a part of the customer community?

Customer Advocacy Marketing, also known as customer references marketing or customer evidence marketing, is a marketing discipline that leverages your customers’ inclination to say good things about your products and services and uses it to empower you sales, marketing and product development.

Hungry for customer advocacy marketing knowledge?

Browse through our resources library to learn about inbound recruitment, automating engagement tasks, getting internal buy-in, setting program goals and everything else you need to know to recruit, nurture and engage customer advocates.

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