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What is customer advocacy social posting?

Sometimes your customer advocate is willing to give your brand a shout-out on their social media or some other public platform, but maybe they don’t really know what to say. Maybe they need a little help with the hashtags you use or with finding the exact wording that will communicate your brand story authentically.

This type of content is composed of short messages that you disseminate to your brand advocates helping them spread the right message when they share a product datasheet, a new blog post or other content created by your marketing team.

As a customer advocacy marketing agency, we will help you craft creative, fresh content or templates that you can share with your customer advocates, and they can share it as their own. This sets their message apart from the generic content available on your social media for everybody to share, while still echoing the brand’s ethos.

This content can include text, graphics, videos, gifs etc. It is crafted and disseminated, so that there is consistency in the brand voice, instead of thousands of disparate messages based on your customers’ individual understanding of a brand asset.

Related Knowledge-Base Articles:

Why Do Customer Advocates Agree to Speak at Brand Events?

Before planning your next brand event, ask yourself who will convert your visitors and attendees into customers. Most likely answers like “the on-site sales reps” or “the very expensive venue and signage” come to mind. And “speakers that give the engaging presentations” are likely on that list as well.

How Does Customer Advocacy Marketing Drive Business Growth?

In the 21st century, growth means setting yourself apart, where countless others are jostling for elbow space – this is true whether you are an individual professional, a startup looking for funding, or a well-loved consumer brand in the market. This is where customer advocacy can help your brand.

Power-up return on investment studies

A return on investment (ROI) study is the longest document that a brand will make based off the customer’s journey. It is a piece of content that describes clear customer results and metrics. You need this type of asset especially in the final stages of a sales, when the emotional brain has already decided to buy but needs some numbers to justify that decision to colleagues and management.

Hungry for customer advocacy marketing knowledge?

Browse through our resources library to learn about inbound recruitment, automating engagement tasks, getting internal buy-in, setting program goals and everything else you need to know to recruit, nurture and engage customer advocates.

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