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Why Advocates Should Work With an Advocacy Marketing Agency

For organizations, the benefits of working with a customer advocacy marketing agency are quite straightforward. They are impacting a company’s business model, culture, skill set, and knowledge base. An agency knows very well how to interact with customers on your behalf to get the best ROI.

By leveraging its experience and time-tested strategies to identify your most enthusiastic and astute customers, an agency can forever change your organization’s sales, marketing, and product development strategies. It’s a low-cost option for generating new business that opens your brand to new opportunities by increasing and diversifying your customer portfolio without seeming intrusive.

The best customer advocacy marketing agencies are like a Hollywood-league talent finder, in our case representing technology rock stars. These agencies go above and beyond to help set up an effective advocacy program and create content that sticks in the audience’s minds. But what do advocates get in exchange for that?

It can also teach advocates how to advance their careers. While climbing the professional ladder keeps them engaged and motivated, you get more business.

The benefits that advocates can reap from working with a customer advocacy marketing agency include:

  • Creating a professional brand for themselves, boosting their online presence and authority in their field.
  • Having a front-row seat to their favorite brand’s growth and aligning their professional values to those of the brand they endorse.
  • Taking part in the brand’s demand generation and content marketing strategy, creating great professional opportunities.
  • Having the opportunity to become trusted advisors for great products helps them achieve their personal goals.

And that’s not all. With professional support, advocates convey their unique experiences in content that leaves a positive mark on the industry. Knowing how to keep your advocates happy and motivated requires prior customer knowledge, that’s why teaming up with an advocacy agency and turning their motivation into fact-based insights can help nurture quality relationships and develop greater customer-brand alignment.

Choosing to work with a Customer Advocacy Marketing Agency, advocates support the creation and delivery of customer value while learning advanced marketing skills that will prove useful especially when used in their brands’ best interest. In this collaboration, advocates learn how to:

  • Integrate new marketing techniques into their own customer experience.
  • Create and engage communities.
  • Craft unique, supportive environments for customers to become involved with their brand.

So, working with Advocacy Maven on marketing and communication principles, customer support and customer advocacy, might also help advocates achieve more authentic working relationships with their peers and clients. Think about it this way – no rock star or celebrity ever flies solo. They have an agent who represents their interests, goes to events, finds them the best gigs and amplifies their popularity through various tactics. They also have a personal wellness team: a chef, a fitness trainer, a makeup artist. That’s the role our mavens play for your advocates.

To be honest, our cooking, fitness and makeup skills aren’t that great. But we can successfully represent your clients’ best interests when advocates join your customer references program. We make sure that you and your brand shine through all the content we create and that advocates get the best opportunities to advance their careers as well as achieve personal goals.

Key takeaways:

  • A customer advocacy marketing agency can develop a program that motivates your advocates to promote your services in the online environment where your buyers are searching for product reviews.
  • Advocates can help create and increase the quality of your content that emphasizes your dedication to building great products and offer great services.
  • If you don’t know how to bring advocates on board, a dedicated advocacy agency can create an ideal brand advocate persona and a custom inbound strategy that makes the process less intrusive and more transparent for your advocates.

Related Knowledge-Base Articles:

Are press releases customer advocacy content?

The customer is as important as any other business partner for a brand, and this partnership requires a special announcement to the rest of the world. Writing a press release to announce the signing of a new customer contract is a great way to make the customer feel unique and appreciated.

How to Choose the Right Customer Advocacy Marketing Agency?

In the 21st century, growth means setting yourself apart, where countless others are jostling for elbow space – this is true whether you are an individual professional, a startup looking for funding, or a well-loved consumer brand in the market. This is where customer advocacy can help your brand.

Why do I need a customer advocacy solution deck?

Public customer advocacy statements are cool. Your sales team loves them and would love to use as many as possible in sales decks and in response to RFPs. So, they spend precious time scouring the customer evidence section on your website to gather quotes and business case info and put that into a slide.

Hungry for customer advocacy marketing knowledge?

Browse through our resources library to learn about inbound recruitment, automating engagement tasks, getting internal buy-in, setting program goals and everything else you need to know to recruit, nurture and engage customer advocates.

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