WHY SHOULD ADVOCATES WORK WITH AN ADVOCACY MARKETING AGENCY?
For organizations, the benefits of working with a customer advocacy marketing agency are quite straightforward. They are impacting a company’s business model, culture, skill set, and knowledge base. An agency knows very well how to interact with customers on your behalf to get the best ROI.
By leveraging its experience and time-tested strategies to identify your most enthusiastic and astute customers, an agency can forever change your organization’s sales, marketing, and product development strategies. It’s a low-cost option for generating new business that opens your brand to new opportunities by increasing and diversifying your customer portfolio without seeming intrusive.
The best customer advocacy marketing agencies are like a Hollywood talent representative, in our case representing technology rock stars. These agencies go above and beyond to help set up an effective advocacy programs and create content that sticks in the audience’s minds. But what do advocates get in exchange for that? Agencies can also boost personal brands and can teach advocates how to advance their careers. While climbing the professional ladder keeps them engaged and motivated, you get more business. The benefits that advocates, influencers, and evangelists can reap from working with a customer advocacy marketing agency include:
And that’s not all. With professional support, advocates convey their unique experiences in content that leaves a positive mark on the industry. Knowing how to keep your advocates happy and motivated requires prior customer knowledge, that’s why teaming up with an advocacy agency and turning their motivation into fact-based insights can help nurture quality relationships and develop greater customer-brand alignment.
Choosing to work with a Customer Advocacy Marketing Agency, advocates support the creation and delivery of customer value while learning advanced marketing skills that will prove useful especially when used in their brands’ best interest. In this collaboration, advocates learn how to:
Working with Advocacy Maven on marketing and communication principles, customer support and customer advocacy, might also help advocates achieve more authentic working relationships with their peers and clients.
Think about it this way – no rock star or celebrity ever flies solo. They have an agent who represents their interests, goes to events, finds them the best gigs and amplifies their popularity through various tactics. They also have a personal wellness team: a chef, a fitness trainer, a makeup artist. That’s the role our mavens play for your advocates.
To be honest, our cooking, fitness and makeup skills aren’t that great. But we can successfully represent your clients’ best interests when advocates join your customer references program. We make sure that you and your brand shine through all the content we create and that advocates get the best opportunities to advance their careers as well as achieve personal goals.
Key takeaways: on customer advocacy marketing agency
Customer advocacy marketing captures the positive experience that customers have with your products or services and allows them to share it through branded content, communities, social.
The purpose of customer advocacy marketing is to:
- Empower happy customers to become brand supporters and advocates
- Share their success story with the marketplace to boost your brand
- Provide evidence of excellent products and services to prospective buyers
- Collect customer feedback to power your sales, marketing, service, and product teams.
Customer advocacy marketing is a win-win collaboration that creates an engaging environment for your advocates. It encourages them to offer their honest, relevant and valuable feedback and to create relevant content.