HOW CAN I GET AWESOME CUSTOMER TESTIMONIALS?
Testimonials are a great way to showcase your brand’s reputation and user-friendliness. They are easy to relate to and are presented in a manner that stays authentic to the customer’s voice.
If you simply ask them to give a testimonial your customers will have a million questions:
- What’s a good word to describe the product impact?
- What experiences should I emphasize on?
- How should I frame my initial challenges and not look unprofessional?
- Which aspects of my journey need highlighting?
Empower your advocates to create attractive content by making your (or our) writers and marketers available to help with messaging. Get a journalist to dig for gems in the customer story, polish it and align it with the greater brand voice. Customer find it easier to approve than to compose. Once you have a flawless quote you can use it on your website, inside product brochures, on advertising collateral at events, and more.
There are several ways to get amazing customer testimonials:
Ask for them: Simply ask your satisfied customers if they would be willing to provide a testimonial.
Make it easy: Provide your customers with a link to a survey or a form where they can leave their testimonial.
Incentivize: Offer a small incentive, such as a discount or a free product, in exchange for a testimonial.
Follow up: Follow up with customers who have had a positive experience to remind them to leave a testimonial.
Show appreciation: Show your appreciation for your customers’ testimonials by responding to them and highlighting them on your website or social media.
Use social proof: Encourage customers to leave reviews on popular platforms such as Yelp, Google, and Facebook and reuse the text.
The goal of customer advocacy marketing is to create an engaged community of product/service users and empower them to talk about their positive experiences through content and social media, or directly to prospects, analysts and reporters.
