HOW DOES ADVOCACY MARKETING DRIVE BUSINESS GROWTH?
In today's competitive landscape, standing out is crucial for growth, whether you are an individual professional, a start-up seeking funding, or an established brand. With so many players vying for attention, differentiating yourself is key to achieving success.
Consumers have access to an abundance of information and are inundated with advertisements. 95% of customers read online reviews before buying a product. Prospective customers can easily find data sheets, feature lists, use cases, and reviews without ever interacting with your team or even visiting your website. They have multiple touchpoints to discover your product, from watching YouTube demos to reading reviews and user feedback on forums. As the price of a product or service increases, consumers are more likely to conduct extensive research before making a purchasing decision. This is true not just for personal purchases, but for business-related purchases as well.
Potential employees also turn to online reviews when researching companies and job opportunities. Glassdoor, Indeed, and LinkedIn are popular platforms for employees to check out the company’s reputation, the feedback from previous and current employees and the benefits offered. They can get an idea of the company culture, the work environment, and the opportunities for growth. These reviews can play a significant role in an employee’s decision-making process when considering a job offer. As a result, it’s crucial for companies to have a positive reputation and to actively manage their online presence to attract top talent.
Investors are as well turning to online sources to research potential investments. The online reputation of a company can be a crucial factor in an investor’s decision-making process. This can include looking at reviews from customers, employees, and industry experts, as well as social media presence, news articles and other online content. These sources can provide investors with valuable insight into a company’s performance, management, and overall reputation. A strong online reputation can indicate a stable and well-run company, while a poor reputation can be a red flag for potential investors.
Your advocates are an extension of your team.
Having a top-notch product or service is only the first step. To truly succeed, it's essential to view your advocates as a vital component of your team - a secret weapon that can enhance product quality, optimize marketing spend, and generate new business opportunities.
