IS ADVOCACY MARKETING A WIN-WIN FOR BRANDS AND ADVOCATES?
Advocacy marketing is a true win-win for both brands and advocates.
Advocacy marketing focuses on identifying and engaging satisfied customers, engaged employees, trusted partners, and active contributors to promote a brand through their positive experiences and endorsements.
Brands benefit from increased credibility, trust and visibility from their customers, employees and partners advocacy.
At the same time, advocates benefit from recognition, rewards and exclusive access to products and services. It's a mutually beneficial relationship where the brand and the advocates work together to achieve common goals.
What’s in it for the brand creating a program?
Advocates can gain several benefits by participating in customer, employee, or partner advocacy programs, depending on the specific program and company. Some of the potential benefits include:
Crafting unique and powerful solutions that the market will love by engaging with customers, employees, partners, and other advocates and leveraging their feedback
Better market reputation by providing customers, employees, partners, and other advocates with an excellent experience throughout their journey with the brand, and delighting them in every interaction with your team
Increased product and business process innovation by actively listening to the needs and pains of customers, employees, partners.
Boosting sales and talent quality.
And what’s in it for the advocates?
Advocates can gain several benefits by participating in customer, employee, or partner advocacy programs, depending on the specific program and company. Some of the potential benefits include:
Recognition: Advocates may be acknowledged for their contributions to the brand, such as through public shout-outs on social media, awards or accolades.
Rewards: Advocates may receive incentives, such as discounts, special offers, or exclusive access to products or services, as a thank-you for their participation.
Networking: Advocates may have the opportunity to connect with other like-minded individuals, such as other customers, employees, or partners, through program-specific events or online communities.
Professional development: Advocates may be able to gain new skills and knowledge through program-specific training or mentorship opportunities.
Sense of purpose: Advocates may feel a sense of pride and satisfaction in being able to positively impact the brand they support and help other customers, employees, or partners.
Access to exclusive information and early release of new products or services.
Overall, advocacy programs can provide advocates with a sense of community, recognition and rewards for their loyalty and positive feedback to the company.
