What is a Customer Advocacy Marketing?
Customer advocacy marketing is a strategy that focuses on leveraging the voices of current customers to build trust and credibility with potential customers. By leveraging the power of customer testimonies, reviews, and word-of-mouth, companies can create a powerful marketing effort that can help drive sales.
Customer advocacy marketing focuses on turning customers into brand ambassadors who are passionate about a product or service. This kind of marketing is incredibly powerful because it is rooted in trust and authenticity. Customers are more likely to trust a product or service if they hear it recommended by people they know and trust. Customer advocacy marketing also allows companies to connect with their customer base on a deeper level. It allows companies to collect valuable feedback, testimonials, and stories that can be used to further improve their product or service.
The purpose of customer advocacy marketing is to:
- Empower happy customers to become brand supporters and advocates
- Share their success story with the marketplace to boost your brand
- Provide evidence of excellent products and services to prospective buyers
- Collect customer feedback to power your sales, marketing, service, and product teams.
Overall, customer advocacy marketing is a great way to reach potential customers in a more authentic and meaningful way. By leveraging the voices of current customers, companies can create a powerful marketing campaign that builds trust and credibility. It also helps to create a deeper connection with customers, allowing them to be part of the story.