Advocacy marketing has considerable overlap with some of your other programs. For example, they overlap with your loyalty programs. And references, referrals, social media, community management, customer success, and even client support. Of course. All these programs work your engaged employees, trusted partners, valued customers, proactive developers.
The challenge in many organizations though, is that all these programs sit in different lines of business. Different leaders, with different visions, measure the KPIs with different yardsticks. Confusion abounds. It’s difficult to extract a clear view of results or put a consistent message out to your audience. And often, the people you need to have on your side, your internal and external fans, receive too many asks. So they start disliking the experience
Your advocacy marketing program can be an overarching blueprint.
You can achieve higher marketing ROI by focusing your resources on a common goal. You decide the targets for word-of-mouth and the actions internal departments must take to contribute. Your advocacy marketing program pulls resources together in a single vision.
Your advocacy marketing program defines:
– the strategy for nurturing valued relationships,
– and a vision for reaping the benefits of those relationships.
Some of your results to track during your program lifecycle:
– customer loyalty index for advocates vs non-advocates,
– customer lifecycle value for advocates vs non-advocates ,
– referrals, references, reviews,
– success stories created to fill your pipeline.
As an advocacy marketing agency, we can help you set that vision. Check out our free advocacy program analysis and strategy session above. Read more FAQs >>