Video testimonials help put a face to a brand’s customer base, making these reviews relatable. They provide visual cues that evoke emotions that text intensive content can only dream of.
But videos are a lot of effort. It takes a team of professionals to produce them. Copywriters to write a script, directors to design a storyboard and advise the speaker, project managers to arrange for the best time and location, video producers shoot the segment and edit it, content managers to finally publish the video.
It’s time we leverage our very smart phones to change that!