Professionals often perceive customer references as something that only benefits the vendor or service provider. Advocacy program participation or content consent is seen as a favor they trade to their provider in exchange for discounts, access to execs, influence over product, invitations to exclusive events, or advanced support.
Change that perception and drive customer first advocacy programs. Programs that really support customer advocates in their career growth. Programs that empower them to develop their brand, to become speakers, thought leaders and influencers. Programs that inspire advocates and attract their participation.