Share your implementation success to promote your business.
It’s true that customer references are of great benefit to brands. Word-of-mouth, public reviews, and success stories are much more valuable than traditional advertising.
But brands are not the only ones deriving benefits. This guide will provide insights, ideas, and practical steps for engaging your vendor and volunteering for reference activities that benefit YOU.
This book is for all happy customers that never gave a testimonial or referral.
Referencing is still seen as a favor done to the vendor. We can change that with these 8 reasons.
Engage your vendors, discuss your marketing and personal development goals, help them help you!
Advocacy programs often rely on sales and customer success teams to provide reference nominations and customer health status updates, to recruit and to engage. It’s time we give advocates the power to share success, speak for themselves, to get educated in the “what’s in it for me” of providing testimonials, and to teach them how an advocacy program can promote their business, develop their career and change their life.