Build advocacy plans that align with your advocates' personal goals and available time. Support execution.

Our team of marketing communication experts, researchers, writers, designers, and producers will act as coaches, virtual assistants, and ghost writers, capturing their message, boosting their brand, and amplifying their success.

We Mix Skill and Magic So Your Advocates Shine​

Build your strategy with clearly defined program objectives, and an actionable plan that aligns your program goals to the wider goals of your organization. Working with our advocacy mavens to execute your action plan allows you to instantly tap into the resources of an experienced and skilled team, get some quick wins and accelerate stakeholder buy-in. Many companies have different executive sponsors, different budgets, and different processes for what they call different types of advocacy. But true value comes from adoption and alignment. Our tested framework will help you combine the benefits of Customer Advocacy and Employee Advocacy programs into an aligned process across the organization.

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Empower Your Customer Advocates

Personal Branding Coach

People often talk about wanting to develop their personal brand and use it to differentiate in front of potential clients or employers. But just as often they are intimidated by the task. Help your advocates find their voice and support them with our team of specialists. We empower them to market their message and yours together.

Personalized Advocacy Plan

Many advocates feel like they are being used as "twitter bots" or being called upon only in times of need. Having an honest conversation about their personal objectives and aligning their program involvement with the desire to progress on the career path, become thought leaders, or speak at events helps with getting buy-in.

Thought Leadership Support

Many of your advocates have the potential, the expertise and the perspective to offer unique guidance in an industry, inspire innovation and influence others. If they only had some time and support. We help your fans capitalize on that potential and spread their vision with a team of ghost writers and social media specialists.

Speaker Training

You know that you have passionate fans. But they are shy in the spotlight or on stage. Help your fans upgrade their skills. Our speaker training will increase their confidence, clarify their message, and boost their presence before audiences of all types. So they can better tell the story of how your brand helped them succeed.

User Group / Task Force Support

You users meet and discuss their love of your product and how to make it better. Or sometimes you internal champions work cross functionally to help align tactical tasks with strategy. All of these are wonderful occasions to have advocacy mavens onsite to introduce the program and capture testimonials.

Event Deck and Rehearsal

You'd love to have advocates and champions stand by you at events, but daily time constraints stop them from preparing adequately and they often decline. We help gather the needed information, clarify the messages, put together their decks, and make them visually appealing. Then we help them rehearse to perfection.

Award Nominations

Your customers have achieved great things using your tech and they deserve recognition for their excellence. Yet many organizations hold off from entering an award due to lack of time to write their submission or lack of confidence that they stand a winning chance. Help your advocates enter industry awards and draw attention to their awesome projects by submitting a compelling case to the judges.

Walk a Digital Mile in Your Customer's Shoes!

The goal of a customer advocacy program is to build a relationship with your brand advocates, capture their positive experience, and amplify their message to sell more products or services. But sometimes things that make sense from inside the program might look very different from the outside.

Do you know how your program looks in the eyes of your customers? Can they find avenues to educate themselves? Do they have information sources? Can they self enroll? Speak with an experienced advocacy maven to evaluate your customer advocacy program and learn what types of improvements you can undertake. 

Our advocacy mavens will review your website, program landing pages, advocacy content that you create, and any automation directed towards recruiting advocates. Then we will contact you to schedule a call and discuss practical ways to improve your program workflows and content.

Request a Free Program Assessment!

Global Experience

We are quick learners and adapt easily. We are resilient to working styles differences and grateful for the opportunity to connect, discuss, create and share best practices.

Inbound Certified

Attract more customers on your program page, convert them into advocates, nurture them into empowering your business and delight them with tailored rewards.

Process Oriented

A goal without a plan is just a wish. We follow tried methodologies for everything we create to save your time and energy. You receive status updates at every step.

Quick Turnaround

A dynamic advocacy program is often important for our customers to achieve good alignment with campaigns, events, or product launches. We prioritize accordingly.